Oct 8, 2014
Reading About Unhappy CustomersBy pmihalek

On a recent east-to-west flight wrapping up a quick business trip, I found a retailer-friendly blurb in the pages of Hemispheres — my inflight United Airlines magazine. I love when that happens. It was actually an infographic submitted by Vision Critical, a company that provides a cloud-based customer intelligence platform, called “The Cost of Unhappy Customers.”

Here are two stats that really illustrate the power a consumer’s voice can have in today’s digital world.

1. Eighty percent of consumers will not buy from a business that has negative online reviews. And it takes at least 10 positive reviews to make up for one negative review.

2. Customers are three times more likely to share the story of a negative shopping experience to their peers than they would a positive shopping experience.

It’s packed with relevant and interesting stats that I think you’ll fully appreciate. Click here to check it out.

Interns in the (Green)House

Calling all interns! For the past 15 years, GPN (Lawn & Garden Retailer’s sister publication) and Nexus Greenhouse Corp. have partnered to recognize an undergraduate student who is poised to have a stellar career in this industry. Our goal is to identify the industry’s future leaders as they begin their careers ­— and possibly even be a future member of GPN’s 40 Under 40! Once again, GPN and Nexus have announced a call for applications for the GPN/Nexus Intern of the Year.

The 2015 GPN /Nexus Intern of the Year will receive a check for $3,000; be featured in an article and on the cover of the January 2015 issue of GPN ; receive travel and hotel expenses to Cultivate’15 in Columbus, Ohio, next July as well as a full Cultivate’15 registration.

To be considered or if you know someone who should be considered for this award, click here.


pmihalek