Bring on the Benefits
The brain processes images 60,000 times faster than text. I remember hearing this some time ago, and, to me, it makes sense.
We’re inundated with so many emails, articles and social media posts that it’s always refreshing to see an infographic pop into my newsfeed or my inbox. (Don’t get me wrong; I am still a huge fan of the written word though!)
This week, I received a #PlantsDoThatInside infographic from the National Initiative for Consumer Horticulture (NICH). Take a look at it here.
The infographic can be a quick way to show your customers all the benefits of houseplants such as improving air quality, supplying beneficial bacteria for health, stimulating a relaxation response and much more.
According to SMA Marketing, infographics are “liked” and shared on social media three times more than text, so let’s get the word out.
Environmental Impact
As we well know, many customers want to make a difference with their plant purchases. There’s an article in the February issue of Lawn & Garden Retailer that addresses this desire and is worth a read.
“Incorporating Activism” by Laura Caldie looks at what Greenscape Gardens in Missouri has done to reach the eco-conscious consumer.
“Gardening as an activity has a PR problem,” she writes, “It sounds like an awful lot of work to the average convenience-obsessed consumer. By repositioning our garden centers as experts in environmental sustainability, that demonstrate the tangible benefits of exposure to more nature, I believe we can build a movement that will be profitable to retailers and ecologically impactful at the same time.”
Have you had success in selling the benefits of plants in addition to the plants themselves? Send me an email at [email protected]. I’d love to hear about it.
Cheers,
Videos
