Apr 17, 2018
An Ultra Violet GardenBy Jasmina Dolce

As you’re probably well aware by now, Pantone declared Ultra Violet the 2018 Color of the Year. But I wanted to take this opportunity, as peak gardening season is about to begin, to discuss how you and your customers can take advantage of this inspiring shade. The world-renowned color authority said Pantone 18-3838 Ultra Violet is a “dramatically provocative and thoughtful purple shade” that “communicates originality, ingenuity and visionary thinking that points us toward the future.”

While the color of the year can be applied to apparel, fashion accessories, cosmetics, home décor and more, this is a wonderful opportunity to utilize this beautiful shade in our outdoor spaces.

We are in a time where forward thinking is essential, especially in the green industry. It seems as more time passes, sales projections and consumer trends become more and more uncertain. Now, more than ever, we need to keep a pulse on the market and consistently change marketing strategies.

Thankfully, there is no shortage of violet blooms available. Violet has been a popular floral shade for what seems like forever, and breeders continue to introduce plants that incorporate it into their palettes.

If you’d like to promote this cosmic and brilliant color for your customers, here are some recent introductions that will transform the landscape with various shades of Ultra Violet in their blooms.

Campanula ‘Adansa Purple’
Schoneveld Breeding

Salvia ‘Rockin’ Deep Purple’
Proven Winners

Petunia ‘Constellation Virgo’

Lavender ‘Blue Torch’
Hem Genetics

Verbena ‘Empress Sun Lavender Charm’
Dümmen Orange

Viola ‘Frou Frou Blue’
Thompson & Morgan

What do you think of Pantone’s choice for 2018? Are you offering any of the above varieties? Is violet a popular color with your customers? Shoot me an email at [email protected] and let me know.

— Jasmina


Jasmina Dolce

Jasmina Dolce is managing editor of GPN magazine. She can be reached at [email protected]


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