Articles
It’s Not Skull Island
The original 1933 King Kong movie is a classic. Who can forget actress Fay Wray hanging from the top of the Empire State Building while a colossal gorilla [King Kong] is reaching for her? In... more »Hot Chocolate
Dark, creamy, sweet, rich chocolate: Need I say more? I really should just finish the column right here, but I won't. As they say in the fashion world, brown is the new black, and it's... more »Crop Culture Report: Diascia Diamonte Series
Diascia has gained in consumer popularity over the past few years as new varieties have been introduced. Now, the next generation of diascia has arrived with the introduction of a seed-grown series. Each variety in... more »Consumer Talk: Stayin’ Alive
Becky, 48 Dallas, Texas "I have a few flower gardens spread throughout my yard. We have a sloping front yard where erosion takes place with the spring rain. Every March or April, I must clear... more »Pohmer On…I’m Confused!
I admit it, I'm confused. (Most of you are shaking your heads because I actually publicly admitted infallibility, and the others are nodding, saying, "Yeah, we knew that already!") In all seriousness, I'm concerned and... more »Signage 101
Do you own a computer and a printer? If you said "yes," it's time to completely eliminate all hand-written retail signage. Hand-written signs might have been OK in the past, but just like avocado-colored refrigerators,... more »Surprising Uses For Terra Cotta Pots
Terra cotta pots are a great low-cost container option that most garden centers carry, but customers aren't breaking down retailers' doors trying to buy these basic gardening staples. Get consumers excited about terra cotta again... more »Consider A Return On Individuals
When most business people hear ROI, they think of return on investment. Today, let's talk about a new ROI: return on individuals. Focusing on individual results will yield the overall results you want from your... more »Bog Gardening With Carnivorous Plants
When school kids and their parents visit the University Botanical Gardens at the University of North Carolina, Charlotte, they are invariably drawn to the unusual displays of colorful carnivorous plants. The horticultural attractiveness of these... more »Is Your Store Technologically Advanced?
Customers don't know what technology you are using in your store, whether it is outdated, state of the art or expensive. Customers don't care about that. What they care about is receiving good service and... more »Raising The (Chocolate) Bar
There are many products that consumers don't deem necessities of life. Premium chocolates, like plants, tend to fall into this category. Certainly, everyone loves to get such products, but unless there's a special occasion or... more »Winner’s Circle
Most garden centers try to carry plants their customers will find appealing. Sometimes, customers see plants' appeal on their own. Other times, it is up to the garden center to offer varieties with proven success... more »
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