Articles

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Retail Makeover: Building a Fresh New Look

Are you ready to be among the ranks of swanky, upscale depart-ment stores? This season, make it a priority to keep key endcaps and island displays filled to the brim with new and exciting plants... more »

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Fashion In Flowers And Plants Marketing

The world is changing fast. There is an aging population worldwide. People are richer than ever before and have more leisure time in which to spend their money. Some are delaying retirement because pensions are... more »

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Keeping Algae At Bay

Warmer weather is finally here — and water gardeners are surfacing, ready to enjoy a new pond season. This spring, help them gear up for proper pond care, especially if uninvited guests like algae are... more »

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Color Squared

Color! Everyone knows color sells. If there was ever an overused statement in recent years, this would be in the top five. Yet, how many of you are truly taking advantage of the opportunities before... more »

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Jumping Financial Hurdles

Last month, we began talking about the various taxes retailers should know about, be wary of and seek competent counsel to handle well. We discussed charitable deductions, sales tax, bad debt and use tax. Now,... more »

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The Changing Face Of A Maturing Industry: Turning Challenges Into Opportunities

Last month, I wrote how the lawn and garden industry has reached maturity in the business cycle. The needs of aging Baby Boomers have shifted; a greater proportion of Boomers now have the financial resources... more »

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Rewarding Creativity Among Us

What are you the best at? How do you make your merchandise especially appealing to every person that walks into your store? How creative is your staff? Well, coming from the great experiences of visiting... more »

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It All Adds Up

Growing up, I always had problems with math in school. I was a writer, what did I need math for? Besides, "No one uses math in the real world"; at least, that is what I... more »

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Market Watch: Jazz it Up

Gardening products have always been pretty straightforward. One woman I recently spoke to said, "Just give me a shovel, gloves and some dirt, and I will be set for spring." For years, people only planted... more »

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Planning Your Customer’s Future

One of the complaints I here most often from garden center employees is they don't have enough time in the spring to walk around the store for an hour with every customer that comes in.... more »

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Getting to Know Mulch

When it comes to mulch, many consumers know the term but don't know exactly how to use the product in their gardens. They may not even realize how beneficial it is or the different options... more »

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Being Cart Smart

Carts, whether they are for employee or customer use, can be a major business investment. Yet, the benefits they can bring to your garden center are well worth the cost and effort of outfitting your... more »