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Just One
In an effort to start the new year in the right frame of mind, I just finished reading Paco Underhill's Why We Buy. I've been putting off actually reading the book for a while now... more »Everything You Need
Every now and then we are all in need of a refresher whether it be a refresher in etiquette, a refresher in rules of the household or, in this case, a refresher in the... more »Point of sale software: A Few Pointers
Point of sale (POS) and office software is only important to a business owner or manager who wants to be in control of the business and not blind. If properly used it shows the health... more »LAWN& GARDEN RETAILER HEADLINES
Touring The StatesWithin the last few weeks, I was lucky enough to travel on the ANLA Retail Roadshow in New York and the GCA Summer Tour in Virginia to see a number of fabulous garden... more »Delightful Diffienbachia
Yesterday morning, I stopped by my local garden center/florist to pick up some flowers for my desk and a new foliage plant for my apartment. I left with three beautiful sunflowers, a 5-inch diffienbachia and... more »Larger Than Life
Within the past month, I have been traveling to a number of garden centers around the country (for more information on the travels, see Headlines) learning what is hot and what is not right now.... more »The Beauty of Orchids
Orchids are often described as the most beautiful flowers in the world. While most orchids are found in the tropics, they are distributed worldwide and can be found on every single continent except Antarctica. Though... more »Hope Springs Eternal in Spring 2004
This was quite a spring for garden centers in the United States. All across the country different garden centers have been calling in with results from this past spring to let us know how it... more »Knowledge is Sales Power
Unlike animals, plants are not animated. They just sit there. They aren't soft and fuzzy. You never see somebody run up and pet a beautiful pansy as they would a cute puppy. Except for scent,... more »Is Floriculture Relevant?… You bet it is!
Understanding the Consumer: Is Floriculture Relevant? was the topic of the week at the recent Seeley Conference conducted at Cornell University, Ithaca, N.Y. This conference is an industry think tank, drawing in leaders from all... more »Securing Your Store
Picture your best, Lexus-driving customer. She's just stocked up on her seasonal allotment of bedding plants and potting soil. You exchange pleasantries as she comes through the checkout and then wave a fond farewell as... more »
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