Articles

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LAWN & GARDEN RETAILER HEADLINES

The Perennial Plant Association has named Athyrium niponicum 'Pictum' the 2004 Perennial Plant of the Year. This low-maintenance Japanese painted fern is a showy fern for shade gardens. It is popular because of its hardiness... more »

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Big is back

Even the most successful businesses lose something if they fail to stay fresh and keep up with trends. So what does it take for lawn and garden retailers to stay on top? Although high on... more »

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Easy Does It

We all have busy lives and not a lot of time to do the things we enjoy. Have you noticed recently that gardening is becoming one of those things? Customers want a garden, and they... more »

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Loyalty Programs

They're popular in grocery stores and other retail outlets, but loyalty and frequent shopper programs are gaining recognition within the garden center industry. Just like the name implies, that group of loyal and frequent shoppers... more »

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Fuzzy math . . .

Over the past few years we've seen an emphasis, no, more like a religious-like crusade, to focus on lower costs to achieve lower retails so that some retailers can claim that they are the lowest... more »

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Maintaining Reputation

Cornell Farm in Portland, Ore., is known in the area for its superior plant quality. Much like most of you, focus is on the quality rather than quantity. That is, after all, what sets you... more »

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How Population Affects Bedding Plant Sales

The more you know about your customers, the better you can connect with them and understand their needs. There are some publicly available characteristics about people in your market area (income, home value, education) that... more »

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Braving the California Coast

Hopefully, one of your resolutions is to stay abreast of the happenings within the industry. There's no better way to stay on top of the new varieties than to visit the California Pack Trials. This... more »

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Branding: What do the Numbers Say? Part II

Last month's article laid some foundation on the basics of branding. In that article, we defined branding, compared it to product promotions and outlined some key elements of what works and what doesn't when branding... more »

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Mosquito vs. Mosquito Fish

Richard Paxton's book The Hot Zone proved that virtually any organism on earth is within a jet ride from our own front door. Be it the invisible Ebola Virus, Mediterranean fruit fly or Russian tumbleweeds,... more »

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The Urge To Splurge

There's a new book out that offers independent garden centers a real ray of hope for 2004, provided they truly understand the consumer dynamics that are building and then make the conscious decision to take... more »

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Nursery Market Profitability

Today's nursery stock buyer needs to be concerned with more than just finding the right grower, the right price and the right plants. Sure, quality still counts, but if you want to enter the world... more »

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