Articles
National Wildlife Week
April 21-27 is National Wildlife Week (NWW). Begun in 1938 by the National Wildlife Federation (NWF), this celebratory week encourages children and adults across the country to learn and experience nature, starting in their own... more »Color Stacy’s Perennially Successful
Garden center retailing has always been about more than just opening up the doors at a reasonable hour and waiting for customers to flock in with open checkbooks and a Martha Stewart recommendation. Marketing a... more »The 2002 Christmas Highs and Drastic Lows
It was reported that 2001 was the slowest shopping season in more than a decade, but then 2002 came and a whole new low came for retailers. For some reason, however, the negative numbers did... more »Structuring Your Business, Part 1
You might think that renovating your business or embarking on a new construction project is something for "other" garden centers; that it costs too much; that it might not yield all the benefits you hope... more »TV ADS: DO THEY REALLY WORK?
Catch phrases, jingles, beautiful and famous people, loud and annoying voices do these TV advertising tactics really work? Do TV advertisements in general even work? Now, we aren't saying buy a $2 million spot... more »The Time is upon us
My friends outside of the industry make jokes about how "difficult" the floriculture industry must be. Part of their argument is that we spend our days surrounded by beautiful plants; I guess they think we... more »Are Your Employees Ready for Spring?
Training is so essential for the success of any business; however, we often don't take the time to learn. Proper training saves money, time and increases employee morale.Proven Winners launched a program for independent retailers... more »Lawn & Garden Retailer Headlines
The National Garden Bureau (NGB) is making 2003 the "Year of the Poppy and Bean" to bring more people into gardening. According to the NGB, poppies and beans are recommended for beginning growers, and are... more »No Pain, All Gain Training
Have you ever seen the ad for the U.S. Army that goes something like this "Pain is just weakness trying to escape your body"? Or how about this familiar, old slogan seen in countless... more »Profitable pottery placement
At Max and Hildy's, Hillsboro, Ore., we merchandise our pottery very differently than many garden centers. The primary difference is in our basic attitude toward what pottery is and where it should be placed in... more »Fears and Myths
As with anything new or unknown, there are a couple of myths about water gardening that always seem to come up when customers are deciding whether or not to buy or install a water garden... more »It’s Not What You Know
It's recognizing what you don't know that will help you survive and profit in challenging and uncertain business conditions and climates and then doing something about it. Let me explain where I'm coming from.... more »
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