Articles

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Specialized Customer Service — Disease and insect diagnosis

We're all familiar with customers who bring in baggies filled with diseased and/or insect-infested leaves, asking plaintively, "What's wrong with my plants?" We make every effort to staff our retail store with people who are... more »

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New Poinsettia Cultivars

Did you notice that poinsettia sales dwindled a little for the 2003 Christmas season? Well, here are some of the newest poinsettia cultivars trailed in the 2003 National Poinsettia Trials. They are sure to add... more »

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More and More Metal

Bright colors, decorative art, colored glass and rustic accents are some of the hottest trends I have seen within the last year. But what about adding metal products to that list? Metal is everywhere, but... more »

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Walking the Shows

With so many events and shows to visit and with so little time to spare, it is important to have a well-organized and updated schedule of the events throughout the year. After all, trade shows... more »

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Save the geranium!

Those of you in the South, where spring is already starting, are probably looking at your benches full of geraniums and wondering what I could possibly be talking about. The crop looks fine, the order... more »

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Ins and Outs of Children’s Outdoor Products

How much time does the average child spend outside these days? Take a quick look and you will find the answer is increasingly less and less with every new video game and battery-guzzling toy that... more »

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Crossing Boundaries

During the Mid-Am trade show in Chicago in January, Proven Winners (PW) and Spring Meadow Nursery, a supplier of unique woody ornamentals sold under the ColorChoice label, announced an exclusive marketing partnership that flies in... more »

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The Fourth P

This is the third and last article in a series about branding green goods (parts one and two ran in the January and February 2004 issues of Lawn & Garden Retailer). The first article laid... more »

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Grilling for Success

There is a difference between selling grills in a garden center and successfully selling grills in a garden center. You need to figure out what you have to offer, and you must not assume having... more »

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Rally ‘Round The Flagpole

When working with grower and retailer clients to help them improve their performance and craft a marketing or business plan, one of the first questions I ask the owner is, "What is the single most... more »

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Industry Leader Forecast

If only we were able to see into the future, we would all be prosperous and free of disastrous surprises. But, since we can't, we can take educated guesses, which is what some of the... more »

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my favorite color is…

Everyone's favorite color is reflected in the choice of plant materials used in their garden. Yet each year, the colors of our garden change due to the outside influence of color trends. One of the... more »