Articles
All Customers Are Not Created Equal
When economic times are tough and positive top and bottom lines are hard to come by, whether you're a grower or a retailer the normal response is to try to attract and convert every possible... more »The Jewels of Garden Accent Merchandising
Understanding the dynamics of your garden center's location can help dictate the variety of garden accessory displays you can create to increase traffic and sales. Mark Hodesh, president of Downtown Home and Garden, Ann Arbor,... more »Marketing Your Green Goods
Every April, the major U.S. plant breeders sponsor a 2-week event known collectively as the California Pack Trials. Growers, retailers and press from around the world traverse the Pacific coast during this time, marveling at... more »A Proper Pottery Department
When Bob Van Cura of A Proper Garden in Delaware, Ohio, saw the increase in pottery sales after his store renovation, he was all smiles. He really liked the look of the new department; more... more »GET IMPULSIVE
We have all bought off the cuff before. Think about it. How many times have you found yourself in the grocery checkout line looking at key-chains, toothbrushes or fingernail clippers? Did you really need that... more »What hooked me on gardening
What do good garden centers do right? The best garden centers are the ones with the most patient employees. I feel badly for all the people in garden centers who have to deal with beginning... more »Escaping through Landscaping
With the future uncertain, and the news constantly reminding us of our vulnerabilities, where but in the garden can one turn for reassurance? Generations have tilled the soil in times of turmoil and uneasiness. The... more »Flowers fit for a Fashion Show
Flowers and plants are the biggest single accessory in interior and exterior design -- and the most important accessory. Look in any architectural or home design magazine, and you'll see the importance of the focal... more »
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