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Articles

Fall Store Display opening-horiz

July 2019
Sparking More Sales

When spring fever hits, it’s easy to step back and watch the products roll off your shelves. Shoppers are on a mission to color their homes and leave behind a long and dreary winter. But... more »
Hitting the Target: Marketing to Shoppers Under 40

July 2019
Hitting the Target: Marketing to Shoppers Under 40

"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »

July 2019
figuring out how and why your customers buy

Do you know how and why your customers make their purchasing decisions? You might have an idea or a gut feel for why they do what they do, but how accurate is it? The same... more »
Making Data Driven Plant Decisions

July 2019
Making Data Driven Plant Decisions

Facebook, Amazon, Apple, Netflix, Google (FAANG as they’re referred to by Silicon Valley dwellers). We look at most of these companies and think what sets them apart is their products. They operate in technology; we... more »
consumer trends

July 2019
Going Mobile?

It used to be that “cash was king,” but many consumers today — especially  millennials — rarely carry paper money, and even the idea of using credit cards is an archaic concept to some. In... more »
Are you planning for the future? RIchardson LGR July 2019

July 2019
Are You Planning for the Future?

One thing that makes us unique as humans is we think about the future — our personal future. We dream. We fantasize. And we plan (or we should). While this next-step thinking may be pretty... more »
Dirty Secrets July 2019 Christina Salwitz, the Personal Garden Coach

July 2019
Three Things ALL of Us Need

Today put the “burned” in “burned out” for me. It’s not that it was hard, or even overly difficult in tasks, co-workers or dealing with customers. It was that my brain is simply overloaded on... more »
Adding the heat of tropicals

June 2019
Adding the Heat of Tropicals

If your garden center is not already riding the indoor plant wave, now is the time to take the dive and expand your foliage and tropicals department. The interior plant boom continues as people can’t... more »

June 2019
Tips from the Garden Center

These days, everyone should be focused on tropicals, as this category offers the highest dollars-per-square-foot return in our garden centers and is celebrating a renaissance which rivals the 1970s. Of course, the first things to... more »
2019 Spring Trials Sparks Retail Ideas

June 2019
2019 Spring Trials Sparks Retail Ideas

  All About the Pop 1. At Danziger, these tags further solidified Amore petunias as the perfect gift to purchase with ease for Mother’s Day. 2. Monrovia’s new ‘SunBelievable Brown Eyed Girl’ helianthus had stunning... more »

June 2019
Competing Against the Amazon Effect

I came across an interesting statistic recently that amazed me, though after thinking about it for a bit, it really didn’t surprise me ... 78% of adults in the U.S. are registered or signed up... more »
Tools for seasonal hiring training and customer service

June 2019
Tools for Seasonal Hiring, Training and Customer Service

We’re in the food business at Zingerman’s, ranging from specialty foods and amazing sandwiches at the Deli, artisan breads and pastries at the Bakehouse, small batch cheese and gelato at the Creamery, to any of... more »

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