Articles

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Working Together

I love the synergy that I see at so many garden centers. I’ve written in the past about how collaborative the green industry is, and it’s especially true when it comes to supporting other small... more »
Women in Horticulture Week

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AmericanHort to Celebrate Women in Horticulture at Cultivate’22

AmericanHort is pleased to host the second annual Women in Horticulture luncheon program at Cultivate’22. This year’s Women in Horticulture luncheon program includes a Sponsor-A-Peer opportunity to sponsor attendance. The luncheon, which takes place on from 12-1:30 p.m. on... more »

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10 Retail Merchandising Best Practices to Follow in Your Store

Retail merchandising can make or break the success of your garden center. When implemented correctly, visual merchandising can lead customers to the right products, entice them to buy, and create an excellent in-store experience. But... more »

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Signs of Spring

It’s a balmy 33° F as I write this but my daffodils and crocuses are telling a different story — and frankly I’d rather listen to them right about now. Before you know it, we’ll... more »

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Your Brand, Your Identity

One of my all-time favorite authors was Theodor Seuss Geisel, more commonly known as Dr. Seuss; I avidly read his books as a young reader, then read them to my five younger siblings, my own... more »

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Leveraging Technology to Fertilize Growth

Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »

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The Pandemic Gardening Boom Is Just the Beginning…

It’s no secret — plants are “in.” Plants are [finally] getting a portion of the spotlight they deserve in a world where screens and plastic dominate life. The disruption of the collective everyday routine gave... more »

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Bringing the Inside out

People want their backyards to be relaxing extensions of their interior living spaces. So it’s no surprise that one movement that continues to gain ground is creating outdoor spaces that look like the extension of... more »
5 Minutes With Ben Polzin

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5 Minutes With … Benjamin J. Polzin

Benjamin J. Polzin is owner of Down to Earth Garden Center in Eau Claire, Wisconsin. What brought you to the garden center world? I started the company with my father when I was 12 years... more »
Michael Carr 081221zzi

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Trends in Pots and Planters

What’s new in a product category that’s thousands of years old? A lot! I recently connected with four pots and planters suppliers on what’s currently trending, what they’re working on, and what garden centers can... more »
Melinda Walton left Christine Fortman right

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5 Minutes With … Christine Fortman and Melinda Walton

Christine Fortman and Melinda Walton are the third generation to own and operate Berridge Nurseries in Phoenix, Arizona. You grew up in the industry and are third-generation owners-operators of Berridge Nursery; how do we encourage... more »

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Growing an Interest in Vegetables

“Eat your vegetables” is something most kids probably don’t like to hear. Heck, even a lot of grownups don’t want to be reminded to get their “5 a Day” servings of fruits and vegetables. And... more »