June 2015
Retail-Worthy Snapshots By Abby Kleckler & Jasmina Dolce

Every year California Spring Trials guarantees breeders' new variety introductions, but here are some standout merchandising display ideas from this year's event.

Every year California Spring Trials guarantees breeders’ new variety introductions, but here are some standout merchandising display ideas from this year’s event.

1 Edible signage (Syngenta)
Syngenta Pacific Plug & Liner

Explaining Edibles

1. Use “decision tree” signage to decipher fruit size, harvest dates and more. (Syngenta)
2. Describe just what customers can expect to taste; for example, this Hula Berry display reads: “I taste like pineapple.” (Pacific Plug & Liner)
3. Gardeners can now harvest tomatoes AND potatoes from a single plant with the hand-grafted Ketchup ‘n’ Fries. (Plug Connection)
4. Decorative stakes plant the seed that tomatoes make a great Valentine’s Day gift, especially when the fruits are heart-shaped! (Hem Genetics)

4 Valentine's Day tomatoes (Hem Genetics)
Plug Connection Hem Genetics

Grab and Go

1. A “gateway to gardening” section features ready-to-take-home containers that require little work for the customer. (Ball Horticultural Co.)
2. Confetti Garden combinations are now available in grab-and-go six packs so gardeners can build their favorite mixes on their own. (Dümmen Orange)
3. Mini calla lilies with retail-ready packaging make great impulse purchases. (Golden State Bulb Growers)

1 Confetti Garden in displays (Dummen) 2 IMG_7337 3 Mini calla packaging (Golden State Bulb Growers)
Ball Horticultural Co. Dümmen Orange Golden State Bulb Growers

Think Outside the Pot

1. Escalate succulents with wine-bottle plantings that could surely catch shoppers’ eyes and warrant a premium price. (EuroAmerican Propagators)
2. Upcycling makes a can’t-miss display with painted tires to complement large plantings. (Athena Brazil)
3. Flip old pallets upright for an easy and inexpensive solution for a small space. (Syngenta)

1 Succulents in wine bottles (EuroAmerican)
2 Painted tires (Athena Brazil)EuroAmerican Propagators Athena Brazil

Screen Shot 2015-06-05 at 10.22.29 AM copySyngenta

Colorful Containers

Just a small splash of color can make a huge difference. Black containers and terra-cotta pots were nowhere in sight with:
1. The new Lollipop impatiens series at Benary,
2. Sun Harmony impatiens at Danziger and
3. Adansa and Ambella campanula at Pacific Plug & Liner.

1 Benary
Screen Shot 2015-06-05 at 10.32.48 AM copyBenary Danziger

3 Pacific Plug & LinerPacific Plug & Liner

Cool Crops

Remind your customers that the gardening season doesn’t have to end with summer.
1. A display featuring cool-loving crops is sure to inspire some end-of-season sales (EuroAmerican Propagators)
2. Take advantage of late-season holiday displays with cold-tolerant varieties. (Floranova)

1 EuroAmerican2 Floranova
EuroAmerican Propagators Floranova

View standout merchandising display ideas from the 2015 California Spring Trials.


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