Mar 27, 2018
Plants and AnimalsAbby Kleckler

First and foremost, happy spring! The last two weeks have been busy with a trip to the Chicago Flower and Garden Show, a week in the warmth of Costa Rica and a change of seasons (at least according to... more

Mar 19, 2018
A Spring Trials PreviewJasmina Dolce

The 2018 California Spring Trials is just 25 days away! With more than 60 exhibitors along 15 locations, the Spring Trials experience can seem overwhelming. That's why we've created the 2018 Californi... more

Mar 13, 2018
Houseplants … One More TimeAbby Kleckler

We talked houseplants in the last e-newsletter, and I’m going to bring them up yet again because I’d love to hear from you. Last time we saw the National Initiative for Consumer Horticulture... more

Feb 27, 2018
Bring on the BenefitsAbby Kleckler

The brain processes images 60,000 times faster than text. I remember hearing this some time ago, and, to me, it makes sense. We're inundated with so many emails, articles and social media posts tha... more

Feb 19, 2018
Bring on the HeatJasmina Dolce

While winter is still in full effect in many parts of the country, spring is thankfully only 28 days away! Now is an opportune time to prep your business for the busiest time of the year. You proba... more

Feb 13, 2018
Roses Are RedAbby Kleckler

You are well aware that Valentine's Day is tomorrow, and hopefully you've had some great options for your customers as well as picking up something for the special people in your life. I came acros... more

Jan 23, 2018
Close to DeadlineAbby Kleckler

Are you under 40? Do you know someone in the industry who hasn’t hit that milestone birthday yet and is doing an incredible job? Our sister publication, GPN, wants to hear about them. You have ju... more

Jan 8, 2018
From the ProsAbby Kleckler

Happy New Year! I hope you've had a wonderful start to 2018. January is often seen as a time to reset, start fresh and plan for the upcoming year. I came across an article in Forbes that looks at t... more

Dec 22, 2017
Happy Holidays!Abby Kleckler

It's the day after Christmas, and hopefully you're still in a bit of a cookie coma and suffering from family overload in the best way possible. There's no better time than now to sit back and mindl... more

Dec 12, 2017
Seeing UltravioletAbby Kleckler

The 2017 Pantone Color of the Year, Greenery, fit seamlessly into our industry. I even saw a few garden center displays drawing attention to the company and highlighting plants with the yellow-green f... more

Nov 27, 2017
Holiday HypeAbby Kleckler

First things first, I hope you had a wonderful and relaxing Thanksgiving followed by numerous Black Friday shoppers and lots of Small Business Saturday sales. Then, with Cyber Monday and now #GivingTu... more

Nov 13, 2017
Targeting All CustomersAbby Kleckler

Last month, The Wall Street Journal published an article titled "America's Retailers Have a New Target Customer: The 26-Year-Old Millennial." We often find ourselves trying to figure out how to get... more


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