Associations

April 24, 2024
Teachers to take field trip to explore horticulture

Thirty high school science teachers from across the U.S. are embarking on an immersive summer field trip to horticultural destinations around Indianapolis, Indiana, gaining valuable hands-on experience and insights into careers within the industry. The... more »
That Flower Feeling Color Logo

April 23, 2024
That Flower Feeling names 9 to marketing committee

CalFlowers has announced mission and members of their new marketing committee for its That Flower Feeling campaign. With a mission to increase per-capita consumption of flowers in the U.S. through a media campaign, the brand... more »
Garden Center Group Fall Event 2024 takes place in Dallas Texas

April 23, 2024
Garden Center Group reveals 2024 Fall Event details

The Garden Center Group Fall Event 2024 will take place Sept. 23-26 in Dallas, Texas, with an Early Bird Marketing Workshop (included in the cost of registration) scheduled for Sunday, Sept. 22. Highlights include: From... more »

April 23, 2024
New study seeks to understand sustainable floral design practices

A new research study, “​​Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched. Under the direction of the Floral Marketing Fund (FMF), in partnership with researchers at... more »
Women in Horticulture Week returns May 26

April 22, 2024
Women in Horticulture Week returns May 26

In the U.S., 47% of the workforce is women, a number that has surged by 114% over the last two decades; however, within the green industry, this figure drops to just 9%, according to Garden... more »
Perennial Plant Association Celebrates 40th Anniversary

April 22, 2024
Perennial Plant Association celebrates 40 years

This year, the Perennial Plant Association (PPA) celebrates 40 years of connecting professionals, providing education and promoting perennial plants. Since 1984, PPA has welcomed horticulture professionals to a community where passions for perennials run deep... more »
Registration now open for GardenComm conference

April 18, 2024
Registration now open for GardenComm conference

Registration is now open for the GardenComm Annual Conference, taking place Aug. 26-30 in Grand Rapids, Michigan. The four-day event, with an optional fifth-day add-on tour, will feature educational sessions, opportunities to connect with horticultural... more »
That Flower Feeling Announces Release of New Floral Marketing Assets

April 18, 2024
That Flower Feeling releases new floral marketing assets

That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and... more »
PHS announces 2024 Gold Medal Plant winners

April 15, 2024
PHS announces 2024 Gold Medal Plant winners

The Pennsylvania Horticultural Society (PHS) has shared its list of 2024 Gold Medal Plant winners, now available to the public through most garden retailers. The Gold Medal Plant Program was created by PHS in 1979... more »
Farwest Show

April 12, 2024
Hotel registration opens for 2024 Farwest Show

Hotel registration is now open for the biggest green industry trade show in the West, the 2024 Farwest Show. The show will be held Aug. 21-23 at the Oregon Convention Center in Portland, Oregon. There... more »
Casual Market Atlanta

April 12, 2024
Casual Market Atlanta updates announced

Casual Market Atlanta’s Summer and Fall editions will showcase five fully leased floors of permanent showrooms, with 70+ new and expanded resources. Summer Casual Market Atlanta runs July 15-18, and Fall Casual Market Atlanta runs... more »
AFE names new manager of development and donor engagement

April 12, 2024
AFE names new manager of development and donor engagement

The American Floral Endowment (AFE) has welcomed Michelle Van Norden to its staff as the new manager of development and donor engagement. Van Norden will be promoting AFE’s many ways to give, such as named... more »