Branding

March 11, 2024

HilverdaFlorist reveals new branding and website for Garvinea series

Breeder of the Garvinea garden gerbera series, HilverdaFlorist has refreshed its product range with a new look presented on a newly launched website. The online experience intends to teach consumers all about these garden plants... more »

September 18, 2023

Gardening Simplified show celebrates 1st anniversary

Proven Winners ColorChoice Shrubs’ Gardening Simplified show is entering its second year of broadcasting. The radio show and podcast has had over 81 million unique listeners since its kickoff a year ago, and based on... more »

August 28, 2023

PDSI’s marketing approach sparks significant interest among younger generations

Plant Development Services (PDSI) reportedly marked significant growth in engaging Millennial and Gen Z audiences in 2023 thanks to a multi-pronged marketing strategy that refocused the company’s branding and social media. Yielding double-digit growth on... more »

July 26, 2023

Proven Winners schedules fall 2023 Roadshows

Proven Winners recently announced it has scheduled fall Roadshows for Oct. 10 in Schaumburg, Illinois, and Oct. 17 in Syracuse, New York. Proven Winners' team of plant and retail experts will share their insights on... more »

June 19, 2023

David Austin Roses names new bloom for Black celebrity gardener

For the first time in 60 years, David Austin Roses has named a new variety after a Black gardener. Danny Clarke, a gardener known on social media and British television as the Black Gardener, reportedly... more »

May 2023

PLNTD in the community

Danielle and Lauren Gambino have always had a love for plants, but it wasn’t until 2020 and the COVID-19 pandemic that these sisters decided to turn their hobby into their business. Danielle had a retail... more »

April 3, 2023

Monrovia redesigns tags to reduce plastic use

This spring, Monrovia announced it is redesigning its labels to reduce the use of plastic material in tags by about 60%. The new design features simplified plant information and a QR code gardeners can use for more... more »

June 21, 2022

Dümmen Orange Raising Funds for Yellowstone Rebuilding

Plant breeder Dümmen Orange is encouraging efforts to repair Yellowstone Park. Recent destructive floods have left Yellowstone temporarily closed due to the significant damage. While no casualties have been reported, the country’s first national park... more »

July 14, 2021

Pleasant View Gardens Introduce Proven Winners Complete Package Program

Pleasant View Gardens has introduced the Complete Package Program for 2022, which is intended to leverage the strength of the Proven Winners brand across all Proven Winners plants, including annuals, so there’s no doubt that... more »

June 2021

Merchandising Tips to Sell More Pollinator-Friendly Goods

More than a buzz word or a passing fad, pollinators and the important role they play in our ecosystems and food web have finally reached critical relevance. While significant focus has been placed on bee... more »

April 29, 2021

Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing

Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »

April 2021

What Is Your Secret Sauce?

As you are about to embark on the most challenging months of your spring selling season, I tried to come up with something motivating and inspiring that could help cheer you on and I stumbled... more »