Branding

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April 29, 2021
Suntory Flowers Debuts Garden Center Retailers’ Section for Digital Marketing

Suntory Flowers recently launched a "Just for Retailers" section on its website, with links content including social media posts, videos, professional images, bench cards and posters that IGCs can use on their social media accounts.... more »
Pohmer kicker image

April 2021
What Is Your Secret Sauce?

As you are about to embark on the most challenging months of your spring selling season, I tried to come up with something motivating and inspiring that could help cheer you on and I stumbled... more »

July 27, 2020
Dümmen Orange, Yellowstone Pair up for Petunia Branding

Dümmen Orange and Yellowstone Forever, the official nonprofit partner of Yellowstone National Park in the United States, have signed an agreement for joint branding of a new yellow petunia. Named ‘Yellowstone Forever,’ this unique and... more »

April 2017
What’s In Your Brand?

First impressions are everything. From a job interview, a first date, a meeting with a bank lender, to “Hello officer, was I speeding?” how one presents themselves in the first meeting sets the tone for... more »

May 12, 2016
Sporticulture Has Big Presence at NFL Draft

Sporticulture had its National Football League (NFL) themed plants on location at the official NFL Draft 2016 in Chicago, Illinois, on April 28. Sporticulture’s NFL plants were used as centerpieces in VIP areas and at other... more »

April 2016
Fresh Perspectives: Creating the Hype

Businesses can change a lot in 35 years. What started as a single greenhouse growing produce has turned into a 15 greenhouse operation that grows 90 percent of the plants in its retail store. Baker's... more »

February 2016
Tech Tips for IGCs

Now that you are into the new year with your goals for 2016 in place, and you are preparing for spring, it is time for you to look at technology and how it can help... more »

January 2016
4 P’s Plus 3

To gain some insight into how today's consumers are behaving, where they are spending their discretionary income (or not spending), what categories and channels are gaining or losing market share, demographic shifts and impacts on... more »

January 2016
Hone in on the Healthy Homegrown Gardener

Homegrown is in full bloom across the country. According to GfK MRI's Survey of the American Consumer, 67 percent of the 80 million U.S. adults who garden plant vegetables, herbs, fruits or berries. And about... more »

January 2016
The Perceived Value of Branded Plants

What goes unseen goes unsold, and for transplants, a retailer's ability to grab the customer's attention is especially important to the first step of getting plants sold. Some research outside of the horticulture industry has... more »

October 1, 2015
NGB Announces 2016 Crops

National Garden Bureau (NGB) has chosen the four plant classes that will be featured in the 2016 "Year of the" program.Yes, there are now four different classes instead of the usual three. NGB has expanded... more »

September 30, 2015
BallSeed.com Goes Mobile

Ball Seed has launched a redesigned website to better reach its customers on-the-go. The new BallSeed.com uses responsive design for mobile-friendly content and clear navigation to the information growers and retailers want most.Beyond its new... more »

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