Branding
Sakata, P. Allen Smith Partner
Sakata Seed America has announced that, effective immediately, Sakata Home Grown is the official vegetable seed brand of P. Allen Smith.Furthermore, Smith has identified a collection of Sakata varieties and branded it under the P.... more »
New Company Offers Sports Licensing Opportunities for the Horticulture Industry
Cortland Smith of Walnut Springs Nursery in Glenwood, Maryland, recently announced the formation of a new company, Sporticulture Inc. The new company will provide access to sports licensing and marketing opportunities to growers, retailers and... more »Rewarding Your Customers
From bonus bucks to steep discounts, shoppers want to know what's in it for them when they walk into a store. Products and services are important, but often they are hunting for an added incentive... more »
Pantone Marsala is 2015’s Color of the Year
Pantone chose PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as its color of the year for 2015. "While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and... more »Suntory Debuts Online Film Series
Suntory Flowers has launched a new film series that captures the passion, dedication and even danger behind plant breeding. The four Hollywood-style short films show how plant explorers worldwide risk life and limb to climb... more »
Proven Winners Plans Large Consumer Ad Campaign
This spring Proven Winners and Proven Winners Color Choice will kick off the largest consumer campaign in the history of the company.Print, radio, celebrity sponsorships and online components have all been selected and timed to... more »HGTV Home Plant Collection Adds Canadian Shrub Grower
The HGTV HOME Plant Collection announced its first Canadian shrub grower partner for its 'Smart & Stylish' Shrub line: Willowbrook Nurseries of Fenwick, Ontario, Canada. The container nursery and perennials grower was chosen for its... more »FPO Contributes to Cut Flower Market, Consumer Research
The Board of Directors of the Flower Promotion Organization (FPO) has authorized the donation of $600,000 to the Floral Marketing Research Fund (FMRF) and $300,000 to the PR Fund at the Society of American Florists... more »
Not Your Typical Pop-Up
For a floral design business that focuses heavily on the art of container gardening, Nectar & Company of Macon, Ga., sure has another art form down pat the art of inspirational merchandising.Need proof? Just... more »
Become The Buzz
A lot has been written about all the ways you can get buzz for your business from putting discounts on your Facebook fan page, to reaching out to mommy bloggers, to offering Groupons.You don't... more »
Grilled Cheese & Makeup
Grilled-cheese tattoos and customer service wristbands. The following concepts are just too good not to share. And while neither of them come from our industry, they may just get your wheels spinning and the creative... more »
BASF Produces Video on Benefits of Ornamentals
BASF has created a new YouTube video, "Plants Give Back: Benefits of Ornamentals," that helps explain the benefits that are created by plants. The educational video is a helpful tool for media, industry professionals and... more »
Videos
News
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
