Consumer Information

January 11, 2023

Monrovia Launches Consumer Rewards Program

Monrovia is encouraging customers to shop online and then pick up their purchases at a local independent garden center with its new rewards program. Gardeners who create an online account will now earn points every... more »

January 2023

What’s Trending With Home Gardeners

Garden Media Group owner Katie Dubow had been actively avoiding one of the trends featured in her company’s latest Garden Trends Report — but she encourages garden centers not to do so. “The TikTok trend... more »

December 1, 2022

Gardeners to Spend Same or More Money in 2023

Despite extreme spring weather and growing economic concerns in 2022, gardeners have a positive outlook for 2023. Axiom’s newly released Gardening Insights Survey found homeowners in several age groups and experience levels are looking forward... more »

August 23, 2022

Costa Farms Shifts Focus to Consumer Marketing

Costa Farms is shifting its communication strategy to increased focus on indoor and outdoor gardeners. As a part of this strategy, the company has launched a branding effort and consumer marketing campaign and is doubling down on... more »

August 17, 2022

Glidden, PPG Paint Brands Choose “Vining Ivy” as 2023 Color of the Year

PPG recently announced that Glidden paint by PPG has declared the 2023 Color of the Year to be Vining Ivy (PPG1148-6). This “bluish-greenish-something-in-betweenish” tone reportedly serves up versatile vibes, making it an on-trend addition to... more »

June 3, 2022

Flowers Are Affordable Pleasures During Inflation, CNN Reports

Consumers are holding back on purchasing pricey items as the U.S. dollar inflates, but flowers seem to be among affordable treats they are allowing themselves, CNN recently reported. “They mostly stop spending on nonessentials, like... more »

May 26, 2022

Top 20 List of Trees and Shrubs to Increase Property Released

Nearly 50% of American homeowners say they intend to invest more in their trees and shrubs as part of their overall outdoor maintenance this year, according to a recent study by lawn care provider TruGreen. TruGreen... more »

March 11, 2022

Gardening Motivations of U.S. Plant Purchasers COVID Pandemic Study Released

Many horticultural companies reported favorable sales in 2020 despite government-mandated restrictions to quarantine-in-place, according to researchers Bridget K. Behe, Patricia T. Huddleston, and Charles R. Hall. Understanding what drove consumers to make plant purchases can... more »

March 9, 2022

Monrovia Offers Plant Combination Style Tips Webinar

With the arrival of spring, your customers will be planning, planting, and dreaming about their 2022 gardens. Monrovia is sharing inspiring solutions to spring style challenges in their latest gardening webinar. Join Monrovia’s plant hunter... more »

March 2, 2022

Proven Winners Shrub Madness Returns

Celebrate the start of spring with Shrub Madness, the only bracket competition that pits shrub against shrub in a no-holds-barred battle for the title of World Champion, with your votes determining which plant advances through... more »

February 24, 2022

Wave Petunias Relaunches Website

PanAmerican Seed has relaunched the Wave Petunias and Cool Wave Pansies consumer-facing website this year with an updated design. The refresh is intended to drive brand awareness, provide a completely mobile-friendly navigation, as well as... more »

January 4, 2022

NGB Helps Educate Millions of Consumers on Poinsettias

National Garden Bureau (NGB) helped its members spread holiday cheer, reaching millions of home gardeners in December. The organization and its members created a “Tips for Making Your Poinsettia Shine Through the Season and Beyond”... more »