Consumer Talk

September 18, 2023

Gardening Simplified show celebrates 1st anniversary

Proven Winners ColorChoice Shrubs’ Gardening Simplified show is entering its second year of broadcasting. The radio show and podcast has had over 81 million unique listeners since its kickoff a year ago, and based on... more »

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Hitting the Target: Marketing to Shoppers Under 40

"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »

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Creating an In-Store Experience

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

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Staying Ahead of the Latest Vegetable Trends

As children most of us were told to eat our vegetables, but when it comes to buying vegetable seedlings for our own vegetable gardens, unless one researched the latest and greatest on blogs and in... more »

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What Do Your Customers Think of You?

Normally the answer to this question is "We really don’t know” or “I’m not really sure.” A garden center can certainly study sales and product movement. We can get into transaction counts, average sale, and... more »

January 22, 2019

Dubow, Norris Team Up for QVC

Cottage Farms has announced the addition of two new hosts for its long-running QVC appearances. Katie Dubow, creative director and trendspotter at Garden Media Group and Kelly Norris, author and director of horticulture at the Des Moines... more »

May 5, 2015

PlantHaven Features Consumer Campaign for Kaleidoscope Abelia

PlantHaven International recently launched a national consumer ad campaign for Kaleidoscope Abelia. The company teamed up with BlueSkye Creative for the campaign, which features radio, video, print and social media. "Kaleidoscope has been a staple... more »

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Picking Up The Low- Hanging Fruit

When I begin to work with a client, the first thing I do is look for low-hanging fruit. What are the easy- to-pick-up profit dollars that are otherwise rotting on the vine? The fruit of... more »

May 21, 2013

Rocket Farms Creates Interactive Consumer Website

Wholesale grower Rocket Farms, Half Moon Bay, Calif., has launched a new website to support the brand's innovative approach that focuses on fun, creativity and interaction with the consumer.The new look www.rocketfarms.com offers a wide... more »

May 21, 2013

Former BHG Editor Joins Costa Farms

Costa Farms has hired Justin Hancock to fill the newly created position of consumer marketing and digital specialist. Hancock had been the digital content manager and garden editor at Better Homes and Gardens.According to Maria... more »

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Space Savers

Stifled by space — or in this case, a lack thereof. There's a good chance more than a few of your customers can attest that this obstacle of theirs is an area of opportunity of... more »

December 6, 2012

Emerald Selected as Color of the Year for ’13

Every December, Pantone carefully selects one color that will be the breakthrough color of the following year.On Dec. 6, Pantone LLC, announced PANTONE® 17-5641 Emerald, a lively, radiant, lush green, is the Color of the... more »