Green Goods

That Flower Feeling Announces Release of New Floral Marketing Assets

April 18, 2024
That Flower Feeling releases new floral marketing assets

That Flower Feeling has released new floral marketing assets designed by their internal staff members. These promotional materials are crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and... more »
Terra Nova Nurseries unveils new echinacea Delightful 'Sangria'.jpg

April 18, 2024
Terra Nova Nurseries unveils new echinacea

Terra Nova Nurseries has unveiled the new echinacea 'Delightful Sangria’. 'Delightful Sangria’ was bred for the pot crop market and is a dwarf echinacea, featuring low-growing, long-lasting and fragrant flowers that bloom June through October.... more »
CAST 2024 cut flower highlights HilverdaFlorist Garvinea Cheeky Hot Pink

May 2024
CAST 2024 cut flower highlights

These new varieties for 2025 will make stunning cut flowers — consider adding them to your benches to promote as cutting garden varieties. Syngenta Flowers Ornamental Kale ‘Bright and Early Mix’ Ornamental... more »
Elevate your IGC’s cut flower display with eyecatching wall displays like this one seen at Syngenta Flowers’ CAST location.

May 2024
From soil to centerpiece: Trends in home cutting gardens

Cut flowers aren’t just for special occasions like weddings and anniversaries; many homeowners are growing their own cut flower gardens to have a months-long supply of fresh flowers for their home and for gifting. According... more »
2025 Proven Winners New Varities Open House

April 18, 2024
Proven Winners displayed new plants, programs at open house

Proven Winners offered a sneak peek at its new plants and programs for 2025 at Four Star Greenhouse earlier this month. Here are some of the highlights from the event: 30-Second Planter The 30-Second Planter... more »
Dummen Orange Simply the Best geranium display

April 17, 2024
Dümmen Orange shares CAST 2024 highlights, releases perennials catalog

Dümmen Orange reported that attendance was very high at 2024 California Spring Trials (CAST) and shared many highlights from the memorable week. The Simply the Best geranium display drew significant attention from attendees. A new... more »
FlowerTrials 2024 set for June 11-14

April 17, 2024
FlowerTrials 2024 set for June 11-14

FlowerTrials 2024 is scheduled to take place June 11-14, with 59 companies exhibiting in Week 24. Over the past two decades, FlowerTrials has evolved from a joint promotion initiative set up by a handful of... more »
Jesse Stretch joins EHR national sales team

April 16, 2024
Jesse Stretch joins EHR national sales team

Eason Horticultural Resources has added Jesse Stretch to its sales team. Stretch has spent the last 15 years in the horticulture industry, most recently running operations at wholesale nursery Field Station Farms in Virginia. Stretch’s... more »
PHS announces 2024 Gold Medal Plant winners

April 15, 2024
PHS announces 2024 Gold Medal Plant winners

The Pennsylvania Horticultural Society (PHS) has shared its list of 2024 Gold Medal Plant winners, now available to the public through most garden retailers. The Gold Medal Plant Program was created by PHS in 1979... more »
Monrovia research shows gardening can improve mental health and wellness

April 10, 2024
Monrovia research says gardening can improve mental health and wellness

A recent survey conducted by Monrovia found that nearly 50% of homeowners think gardening is good for their mental health and well-being. Additionally, 39% of the homeowners strongly agreed with the statement: “planting and working... more »
Smith Gardens assumes operations of Skagit Horticulture

April 10, 2024
Smith Gardens assumes operations of Skagit Horticulture

Smith Gardens has acquired Skagit Horticulture’s inventory and assumes control of the Riverbend facility operating out of Mount Vernon, Washington. Effective April 8, operations at the Riverbend site will transition to Smith Gardens’ leadership. The... more »
Danziger shares visitors' top picks from CAST 2024

April 9, 2024
Danziger shares visitors’ top picks from CAST 2024

Danziger recently revealed its visitors top picks from its 2024 CAST display in Gilroy, California. Visitors' choices reportedly went beyond new colors, gravitating toward unique solutions for growers. “Visitors to our CAST display told us... more »