Marketing

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The Tattoo Shop Lesson

If a tattoo shop owner knows the importance of virtual customer feedback, is there any reason you don't?The tattoo shop on the corner of my street knows the virality of word of mouth. The tattoo... more »

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Start Your Wine-ing

From a dizzying array of product selection to upscale clientele, wine shops and garden centers have a lot in common — and even more to learn from each other.Independent, locally-owned business. Big-chain competition. Multiple pricepoints.... more »

Let me explain…

... how diversification in marketing helped Alsip Home & Nursery draw in a big crowd for its 2011 Flower & Garden Show.In years past, Alsip Home & Nursery had gone away from radio advertising. However,... more »

New World Marketing

In a world where personalization and technology is changing the way customers communicate, you need to focus on five different types of data for your marketing campaigns.I always enjoy watching, analyzing and trying to understand... more »

Ensuring a Better Return

From landscape design assistance to the utilization of a new customer survey program, Rice's Nursery is taking necessary steps to keep its customers coming back.No one can say Rice's Nursery doesn't take risks — and... more »

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Let Me Explain…

... why hosting a farmers market in the dead of winter makes business sense for Russell's Garden Center.A farmers market at Russell's Garden Center was a long time dream of third generation owner, Lewis Russell.... more »

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The Garden-to-Table Garden Center

Empower your customers and establish your garden center as a leader in your community's garden-to-table movement with necessary workshops and events.As more people are becoming aware of where their food comes from and how it's... more »

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Making A Scene

With extra in-store promotions and recent breeding innovations, orchids are experiencing a revival that's worth your customers' attention.For brown thumbs and new homeowners, orchids can give off an intimidating vibe. To them, their delicate and... more »

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Giving Thanks

Pairing together the technology you have at hand with a simple "thank you" note can go a long way in helping you pinpoint and retain your best customers.There has been a great deal of talk... more »

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Let me explain…

... why a bank from the Pacific Northwest can teach you how to make your business more memorable.Like leaders and owners in any industry, those of you running garden centers are in a constant battle... more »

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Socially Focused

Looking for some one-on-one time with your customers, but unsure of the best way to do it? North Haven Gardens found a way through Facebook and focus groups.At North Haven Gardens (NHG), we feel that... more »

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A More Direct Mail

By filtering down your customer list, direct mail can have a cost-effective reach and return for your garden center.When you live in a rural part of the country where there are generally more cows than... more »

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