Marketing

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Making It Matter

While starting a blog may take only a few minutes, maintaining your garden center's blog takes dedication and professional content to keep your customers returning for more.People are asking how Mahoney's Garden Centers came to... more »

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Better When Bartered

Looking to give your garden center's layout a little extra oomph but don't have the extra cash to make renovations? Barter your space for some much needed improvements.Look around your garden center. It's nothing but... more »

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Meeting Face to (Face)book

Facebook is providing invaluable tools for small businesses like Garden*Hood. Still in its infancy, this Atlanta retailer has recognized Facebook's intimate, hands-on approach when establishing meaningful relationships with its customers.When the owners of the garden... more »

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It’s More Than 140 Characters

With social media taking the marketing world by storm, it's easy to resist its methods, but don't ignore its impact.If my alarm clock radio woke me one morning with news that Twitter went "poof" and... more »

Publishing Success

Today, garden centers can easily collect and send targeted educational materials to a publisher to generate highly customized print or digital content.This past year saw significant changes in the publishing world. And while large bookstores... more »

The Rapid Rise of Mobile

Is today's technology making you feel so yesterday? Get used to it, because your customer's smartphone is already so tomorrow.Since technology changes so quickly, I thought I'd mention that I'm writing this on Tuesday morning,... more »

Connecting the Dots

Your social media efforts should tie into the rest of your marketing mix to create a clear path that your customers can follow. For Calloway's Nursery, that path leads directly through the doors of the... more »

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The More Things Change…

After 80 years in business, much at Pemberton Farms has changed, but a lot has stayed the same. In today's age of technology, is there still room for good, old-fashioned customer service?When my grandfather Tofic... more »

A ‘Constant’ Companion

Can your regular e-newsletter be a form of social media, too? Well, your customers have given you their e-mail addresses and invited you to communicate with them... what's more social than that?With all the social... more »

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We All Scream For . . .

Customers in 40 U.S. markets are going wild for Groupon, a collective-buying website that offers deals at local businesses. With more than 3 million subscribers, it's a largely untapped market for garden centers to take... more »

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Tweet Your Way In

Connecting to customers and building loyal relationships is an important element to grow sales. Can it be done 140 characters at a time?The ways to connect with customers continue to expand in this age of... more »

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Ready for Your Close-up?

There's nothing like a little television air time to promote your garden center and tout your own expertise. Everyone loves a star!Early last spring, I received a phone call from Boston's CBS affiliate, WBZ-TV (www.wbztv.com).... more »

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