Marketing

January 2005
Just One

In an effort to start the new year in the right frame of mind, I just finished reading Paco Underhill's Why We Buy. I've been putting off actually reading the book for a while now... more »

July 2004
Larger Than Life

Within the past month, I have been traveling to a number of garden centers around the country (for more information on the travels, see Headlines) learning what is hot and what is not right now.... more »

July 2004
Is Floriculture Relevant?… You bet it is!

Understanding the Consumer: Is Floriculture Relevant? was the topic of the week at the recent Seeley Conference conducted at Cornell University, Ithaca, N.Y. This conference is an industry think tank, drawing in leaders from all... more »

July 2004
Artistic Flare

Handmade, hand-painted, artsy — do those words seem to be coming out of your customers' mouths a lot lately? More and more consumers are looking into items for their gardens that are artistically based, including... more »

July 2004
Celebrations…

This is the season for celebrations... weddings and graduations, the end of one stage of life and the beginning of another. It's a season of celebrating the accomplishments that one had to endure and achieve... more »

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