Marketing
10 Valuable Marketing Ideas
Your garden center may be doing some of the greatest things ever, but if you're not able to promote and sell your products, your efforts are in vain. I have a neat handout that I... more »
The Power of Pink
Pink Days in Bloom, Newfoundland, Canada It's rare that we take a trip across the border, but Pink Days in Bloom has become a mainstay on the small Canadian island of Newfoundland, thanks to avid... more »
Fresh Perspectives: Creating the Hype
Businesses can change a lot in 35 years. What started as a single greenhouse growing produce has turned into a 15 greenhouse operation that grows 90 percent of the plants in its retail store. Baker's... more »
Sun Gro Introduces New Retailer App
Designed for garden center retailers and their employees, the new Sun Gro Retail App puts products and potting mix insights at your fingertips. Get all the details on current products under the Black Gold, Fafard,... more »
Pollinator POP Materials Developed for Retailers
HRI donated in-kind design services to produce "Help Us Plant One Million Gardens" point-of-purchase (POP) materials, which can be printed on-demand through Garden Center Marketing. The colorful and educational marketing materials include hang tags, bench... more »Determining Your Profit Point
Want to hear a ridiculous fact? Many retailers don't know the amount of sales they need to cover all of their expenses and pay themselves. That is referred to as a break even analysis ... more »
7 Apps to Boost Your Business
There used to be a time when you asked someone if they'd tried any new apps lately and they assumed you were talking about appetizers at a local restaurant.It's funny how in the course of... more »
Fresh Perspectives: A Silo Above the Rest
The Barn Nursery may no longer have an old barn on its property, but its history still runs deep. One example is garden center manager Heather Moister who has been a staple at this Cary,... more »GrowIt!, MasterTag Join Forces
The GrowIt! Garden Socially team has partnered with MasterTag to build a robust platform of information to help users learn to grow the plants they discover while using the mobile app. Now attached to the... more »Successful Social Media
One of the toughest things about social media for garden centers and other small retailers, aside from finding time, is getting your followers to engage, whether it be with shares, likes, comments or retweets.Especially on... more »
Tech Tips for IGCs
Now that you are into the new year with your goals for 2016 in place, and you are preparing for spring, it is time for you to look at technology and how it can help... more »
Clicks and Bricks
It started small when we ordered things online that weren't available in stores. A gift that could be shipped directly to your sister, a part for your refrigerator or year-round heartworm medication for your dog.Amazon... more »
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