Marketing

10161
Adding the Feminine Touch

Within the past several years, green industry experts have been drilling it into your heads that your main customers are women, and you need to cater to them specifically because they are the main purchasers... more »

10161
Looking for Linens

The linen market is like no other we have covered thus far in "Developing Markets." For this one, there should be a sign that reads "Caution: Use baby steps." The reason I say baby steps... more »

10190
Set the Table

Pottery Barn, Crate & Barrel, Williams-So-noma — you'd have to have been living under a rock the last five years or so not to know who these companies are. Stores like these have really made... more »

10190
Going for the Gusto

Remember that person on your block who always had an extravagant garden full of big blooming flowers; garden flags hanging from the porch; fancy trellises and containers placed here and there; garden ornaments all over... more »

10190
In the Bag

When it is time for a customer who has just spent a fair amount of money in your store to check out, what kind of bag or box should you give them? Something that small... more »

Your Community – Your Business

I know what you're probably thinking: "Here's this editor telling me to give, give, give — that it's the right thing to do, that it will make me feel good about myself, that in the... more »

The Gardening Gourmet

Traveling around the country (with an occasional international expedition) within the past few years, I have noticed the explosion of gourmet foods in the garden center. Everything from jellies and coffees to dessert mixes and... more »

10189
Profiting from Pets

Take a minute to absorb the following statistics. Sixty-two percent, approximately 64.2 million, U.S. households own a pet. There are approximately 377.8 million pets in the United States. An estimated $34.3 billion was spent on... more »

10189
Just One

In an effort to start the new year in the right frame of mind, I just finished reading Paco Underhill's Why We Buy. I've been putting off actually reading the book for a while now... more »

10142
Larger Than Life

Within the past month, I have been traveling to a number of garden centers around the country (for more information on the travels, see Headlines) learning what is hot and what is not right now.... more »

10142
Is Floriculture Relevant?… You bet it is!

Understanding the Consumer: Is Floriculture Relevant? was the topic of the week at the recent Seeley Conference conducted at Cornell University, Ithaca, N.Y. This conference is an industry think tank, drawing in leaders from all... more »

10142
Artistic Flare

Handmade, hand-painted, artsy — do those words seem to be coming out of your customers' mouths a lot lately? More and more consumers are looking into items for their gardens that are artistically based, including... more »

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