Marketing

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Larger Than Life

Within the past month, I have been traveling to a number of garden centers around the country (for more information on the travels, see Headlines) learning what is hot and what is not right now.... more »

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Is Floriculture Relevant?… You bet it is!

Understanding the Consumer: Is Floriculture Relevant? was the topic of the week at the recent Seeley Conference conducted at Cornell University, Ithaca, N.Y. This conference is an industry think tank, drawing in leaders from all... more »

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Artistic Flare

Handmade, hand-painted, artsy — do those words seem to be coming out of your customers' mouths a lot lately? More and more consumers are looking into items for their gardens that are artistically based, including... more »

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Celebrations…

This is the season for celebrations... weddings and graduations, the end of one stage of life and the beginning of another. It's a season of celebrating the accomplishments that one had to endure and achieve... more »

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