Marketing

January 7, 2019

Proven Winners Delivered 2 Billion Impressions in 2018

With an initial goal of delivering 1 billion consumer impressions in 2018, Proven Winners developed a broad reaching marketing campaign. All major social media channels were covered in addition to Google advertising, Pandora internet radio,... more »

January 7, 2019

Rightplantz.com Provides Its 2018 Plant Trends Report

RightPlantz.com, an online community of passionate gardeners and green industry companies, has released its 2018 Annual RightPlantz Report. RightPlantz.com is a resource for gardeners of all experience levels to research plants through a plant finder,... more »

January 2019

Rooted Together

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet. This bold prediction comes from the 2019 Garden Trends Report: Rooted Together... more »

January 2019

The Wind Beneath Our Wings

According to the Ruby-throated hummingbird migration map (www.hummingbirds.net/map.html), hummingbirds typically make their seasonal debut in Florida around late February or early March. They continue their progression north and west toward the Dakotas and Canada, through... more »

January 2019

Yours to Use

Ask any garden center owner if they would like to sell more plants, and I’m pretty sure they will all answer “yes!” Ask them if they would like to sell more plants and have many... more »

January 2019

Attracting and Empowering New Customers

The Collegiate Plant Initiative (CPI) is a nonprofit organization with a mission to make people who love plants and find the plants people love. Made up of undergraduate students without backgrounds in plant science or... more »

December 6, 2018

Pantone Chooses 2019 Color of the Year

Each December for the past 20 years Pantone has picked a color that we can expect to see more of in the coming year. In 2017, Greenery reigned supreme; for 2018, it was Ultra Violet;... more »

December 5, 2018

Consumer Horticulture Proposal Reviewers Needed to Impact How Federal Research Dollars Are Spent

Want to influence how federal research dollars are spent on Consumer Horticulture? It’s simple. Volunteer to be a reviewer of Specialty Crop Research Initiative (SCRI) proposals. Anyone who works in any aspect of horticulture, from production... more »

September 20, 2018

2019 Garden Trends Report Released from Garden Media Group

The future for gardening looks joyful and holds a connection to Mother Nature that just may be the saving grace of the planet. This bold prediction comes from Garden Media Group’s 2019 Garden Trends Report:  Rooted... more »

August 2018

5 Tips to Bring More Buzz to Your Store

We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »

July 2018

Creating Advocates

Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »

July 2018

Good Websites Have a Goal

Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »