Marketing

March 2006

Working In Community Gardens

In Burlington, Vt., Jim Feinson addresses 100 people gathered for a seminar. In Boston, Mass., Jack Russell attends a board of directors meeting. In Portland, Ore., Peggy Acott volunteers at a school. In Chicago, Ill.,... more »

March 2006

Recipe For Success

Let's face it; recipes are good things: They help guide us through the steps needed to prepare a masterpiece! As with all types of recipes, the quality of the finished product is linked to the... more »

March 2006

A Gift Market Overview

With so many gift shows throughout the year across the country, it can be hard to know which ones will suite your gift-purchasing needs: Some feature educational sessions or target specific regions, and some only... more »

January 2006

Employee-Pricing Promotions

Some experts say General Motors Corporation's (GM) summer campaign that offered employee discounts to car-buying consumers was a stroke of genius, but others argue it was an act of desperation.GM posted a $1.1 billion loss... more »

January 2006

Does It Pay To Have A Web Site?

Many people may ask themselves these days if it really matters whether or not they are on the Web. Long gone are the days when a company could add a dot-com to their name and... more »

January 2006

Adding Some Fashionable Flair

Whether they are purely decorative or wholly functional, fashion accessories are now part of everyday life. If you're skeptical, count the different accessories you have used, worn or displayed today. People consciously and unconsciously choose... more »

January 2006

Happenings in Holland

The International Horti Fair, by far the world's largest horticultural trade show, has taken a decidedly retail bent the past few years. In addition to the latest in production technology, you can now find several... more »

January 2006

Energy-Efficient Landscaping

Heating, cooling and fuel costs — three phrases we have been hearing a lot lately, phrases that have brought many people to the point of panic. Manufacturers are scrambling to find less-expensive fuels, cost-efficient coolants... more »

January 2006

First Impressions: Costly Impressions

It's not a recent discovery that first impressions — such as curb appeal, parking lot design and maintenance — mean a lot when it comes to customers' perceptions of your store. But, what happens after... more »

January 2006

Industry Leader Forecast

Even with a magical crystal ball most people think predicting what will happen in the future is more entertainment than science. We disagree. We may not be able to know details with 100-percent accuracy, but... more »

Catering to Container Gardeners

Catering to Container Gardeners

There's been a lot of talk lately about the popularity of pots but without enough recognition of the variety of people driving this trend. Many of them have little or no property, but what they... more »

A Uniform Approach

A Uniform Approach

I've been shopping in stores many times when another customer has asked me a question meant for a store employee to answer. Since I'm not in the habit of wearing store logos, customers are obviously... more »