Merchandising

10127
Making An Old Garden Center New

Rocks weighed down the first floral arrangement that left H.J. Benken Florist in 1939 in Cincinnati, Ohio. The flowers came from my grandparents' greenhouse and beds. The rocks did, too. Harry and Johanna Benken, second-generation... more »

10127
Boost Sales With Live Creatures

There's something mesmerizing about sitting next to a pond full of fish and watching them glide effortlessly through the water or seeing a turtle sitting lazily on a piece of wood just soaking up the... more »

10127
Seductive Sensory Surroundings

It's hard to believe most sellers of plants and flowers can't find the time to make their products and the surroundings that house them as romantically desirable as the product (and sales space) demands. It's... more »

10126
Surprising Uses For Terra Cotta Pots

Terra cotta pots are a great low-cost container option that most garden centers carry, but customers aren't breaking down retailers' doors trying to buy these basic gardening staples. Get consumers excited about terra cotta again... more »

10126
Merchandiser Of the Year Finalist – Churchill’s

If you have ever been to New England in, well, any time of the year, you will realize how surreal it all seems. There is nothing that isn't beautiful or breathtaking to look at, and... more »

10126
The Gardener’s Design Review

What can you do with aprons, work pants, tool belts, wide-brim hats, boots, kerchiefs, old work shirts, carry bags, machines and all the "stuff" that is found around a home garden area? Certainly it is... more »

10144
Introducing Consumers To IPM

With agricultural sustainability on the minds of many people in the industry and elsewhere, you may want to consider ways you can share its message with your employees and customers, especially in the area of... more »

10144
Color Squared

Color! Everyone knows color sells. If there was ever an overused statement in recent years, this would be in the top five. Yet, how many of you are truly taking advantage of the opportunities before... more »

10125
Getting to Know Mulch

When it comes to mulch, many consumers know the term but don't know exactly how to use the product in their gardens. They may not even realize how beneficial it is or the different options... more »

10125
Going Back to Cali

The California Pack Trials is an intense experience filled with variety trials, product displays and marketing concepts — all packed into roughly a week and spread out over hundreds of miles. Attendees will have the... more »

10125
Browsing the Gift Markets

At Lawn & Garden Retailer, we know there are numerous gift shows during the year that you would like to attend, but you just can't go to all of them. So we asked representatives from... more »

Creating A Fountain Department

Deciding on a fountain department is a big leap. For those of you who have taken this leap, you are well aware of the work involved. Yet this step could establish an advantage over the... more »