Merchandising

February 2010
Just the Plants, Ma’am

Some garden centers try to be everything to every customer, with a variety of gifts, hard goods, tools and services. And for some garden centers, that works like a dream. But for Calloway's Nursery, it's... more »

Make a Big Splash in No Time
Make a Big Splash in No Time

Great merchandising doesn't mean reinventing the wheel every time you have a new product. With just a few solid pieces to act as a backbone for your displays, you can have movable, creative merchandising in... more »

July 2009
Custom Wreaths: Circular Satisfaction

A wreath, in its simplest form, is a ring of evergreen to hang on a door during the holidays. But a custom wreath? Think pinecone clusters, ribbons in every color, maybe even peacock feathers —... more »

May 2009
Merchandise This!

Last month, Tim and I headed to Las Vegas to represent Lawn & Garden Retailer as the official publication sponsor of the National Hardware Show's Lawn, Garden & Outdoor Living segment. It was a quick... more »

Relishing the Limelight
Relishing the Limelight

After more than 15 years in business, Beaver Bark Gift and Garden Center got a much-deserved 15 minutes of fame in the local media as one of three finalists for Lawn & Garden Retailer's Merchandiser... more »

Youth Appeal
Youth Appeal

A garden center trying too hard to project a certain image can feel much like interacting with a person trying too hard to fit a certain style: extremely uncomfortable. "If something is not authentic, people... more »

November 2008
Go for Gold

What an exciting and inspiring summer we had, watching outstanding athletes compete in the summer Olympics. Who didn't cheer at the top of their lungs as Michael Phelps won his eighth gold medal and made... more »

Selling Nature
Selling Nature

After allowing space for traffic flow, every other square foot of your sales floor is valuable — so it's important to use it wisely. Great numbers of varied merchandise spur sales; customers will slow down... more »

Educate to Decorate
Educate to Decorate

Everyone knows the educated consumer buys more. And as a retailer, you need to do everything in your power to teach customers what to do with the products you display and sell. Since we started... more »

Leaders of the Pack
Leaders of the Pack

The response to our call for nominations for the second annual Merchandiser of the Year competition was overwhelming! Entries were coming in right down to the wire, and each nominee brought a unique perspective on... more »

Help Customers Find the Perfect Plants
Help Customers Find the Perfect Plants

No, I am not looking for a date! But I do have an idea for you that could be both profitable and fun. We all know that our customers (and potential customers) are busy, busy,... more »

Selling the Halloween Story
Selling the Halloween Story

Halloween, with its widespread appeal and wonderfully wacky nature, presents a lucrative opportunity for garden center retailers willing to inspire — and frighten — fun-loving customers. People of all ages celebrate this holiday, and consumers... more »