Merchandising
Some garden centers try to be everything to every customer, with a variety of gifts, hard goods, tools and services. And for some garden centers, that works like a dream. But for Calloway's Nursery, it's...
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Great merchandising doesn't mean reinventing the wheel every time you have a new product. With just a few solid pieces to act as a backbone for your displays, you can have movable, creative merchandising in...
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A wreath, in its simplest form, is a ring of evergreen to hang on a door during the holidays. But a custom wreath? Think pinecone clusters, ribbons in every color, maybe even peacock feathers ...
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Last month, Tim and I headed to Las Vegas to represent Lawn & Garden Retailer as the official publication sponsor of the National Hardware Show's Lawn, Garden & Outdoor Living segment. It was a quick...
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After more than 15 years in business, Beaver Bark Gift and Garden Center got a much-deserved 15 minutes of fame in the local media as one of three finalists for Lawn & Garden Retailer's Merchandiser...
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A garden center trying too hard to project a certain image can feel much like interacting with a person trying too hard to fit a certain style: extremely uncomfortable. "If something is not authentic, people...
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What an exciting and inspiring summer we had, watching outstanding athletes compete in the summer Olympics. Who didn't cheer at the top of their lungs as Michael Phelps won his eighth gold medal and made...
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After allowing space for traffic flow, every other square foot of your sales floor is valuable so it's important to use it wisely. Great numbers of varied merchandise spur sales; customers will slow down...
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Everyone knows the educated consumer buys more. And as a retailer, you need to do everything in your power to teach customers what to do with the products you display and sell. Since we started...
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The response to our call for nominations for the second annual Merchandiser of the Year competition was overwhelming! Entries were coming in right down to the wire, and each nominee brought a unique perspective on...
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No, I am not looking for a date! But I do have an idea for you that could be both profitable and fun. We all know that our customers (and potential customers) are busy, busy,...
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Halloween, with its widespread appeal and wonderfully wacky nature, presents a lucrative opportunity for garden center retailers willing to inspire and frighten fun-loving customers. People of all ages celebrate this holiday, and consumers...
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