Merchandising
How Do Our Customers Behave?
Do we really know our customers? Retailing today is becoming more and more of a science. Consultants monitor shoppers from the point they enter a stores until they leave, noting and analyzing every action. There... more »Making An Old Garden Center New
Rocks weighed down the first floral arrangement that left H.J. Benken Florist in 1939 in Cincinnati, Ohio. The flowers came from my grandparents' greenhouse and beds. The rocks did, too. Harry and Johanna Benken, second-generation... more »Boost Sales With Live Creatures
There's something mesmerizing about sitting next to a pond full of fish and watching them glide effortlessly through the water or seeing a turtle sitting lazily on a piece of wood just soaking up the... more »Seductive Sensory Surroundings
It's hard to believe most sellers of plants and flowers can't find the time to make their products and the surroundings that house them as romantically desirable as the product (and sales space) demands. It's... more »Signage 101
Do you own a computer and a printer? If you said "yes," it's time to completely eliminate all hand-written retail signage. Hand-written signs might have been OK in the past, but just like avocado-colored refrigerators,... more »Surprising Uses For Terra Cotta Pots
Terra cotta pots are a great low-cost container option that most garden centers carry, but customers aren't breaking down retailers' doors trying to buy these basic gardening staples. Get consumers excited about terra cotta again... more »Merchandiser Of the Year Finalist – Churchill’s
If you have ever been to New England in, well, any time of the year, you will realize how surreal it all seems. There is nothing that isn't beautiful or breathtaking to look at, and... more »Profitable Or Not: A Guide to Evaluating Garden Centers
Consumer expenditures for lawn and garden activities have experienced strong growth over the past 15 years and were estimated to be about $35 billion in 2005, according to the National Gardening Association. Others estimate even... more »Independents: Setting Themselves Apart
Retailing horticultural products has come a long way in a short time. Do you remember when you produced handwritten signage? Now we have educational, brand-oriented, vibrant, professionally made signs. Do you remember when we sold... more »The Gardener’s Design Review
What can you do with aprons, work pants, tool belts, wide-brim hats, boots, kerchiefs, old work shirts, carry bags, machines and all the "stuff" that is found around a home garden area? Certainly it is... more »Introducing Consumers To IPM
With agricultural sustainability on the minds of many people in the industry and elsewhere, you may want to consider ways you can share its message with your employees and customers, especially in the area of... more »Retail Makeover: Building a Fresh New Look
Are you ready to be among the ranks of swanky, upscale depart-ment stores? This season, make it a priority to keep key endcaps and island displays filled to the brim with new and exciting plants... more »
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News
December 10, 2024
Concept Plants to preview new cherry laurels at 2025 MANTS
December 10, 2024
Old World Christmas holds record-breaking Christmas ornament exchange
December 10, 2024
NRF: Moderate retail sales growth continued in November
December 10, 2024
Proven Winners varieties celebrate 2025 Pantone Color of the Year
December 9, 2024
Resolution reached on sales of speckled petunias
December 9, 2024
Ball Seed Cut Flowers catalog now available
December 9, 2024
