Merchandising
Changing Customer Habits
The single most consistent factor in the entire retail equation is "The Customer." Everything may change. Cycles come and go. Prices and geography have less to do with customer habit than an innate and intuitive... more »Merchandising ornaments For Fun & Profit
The holiday decorating or "Trim-a-Tree" business (as it is commonly called) can be very lucrative. Lawn and garden retailers understand that the holiday season is a peak shopping period when consumers have more discretionary income... more »Becoming A Christmas Wonderland
Garden center retailers who do a seasonal manner like Christmas business face the monumental task of constantly transforming their retail operations without crippling existing year-round business. You need to develop a well-thought-out plan to successfully... more »Organizing Holiday Classes
'Tis the season to plan ahead for the holidays. Maybe this year, you will consider organizing holiday classes or workshops to draw the public into your store during a time when most may not be... more »O Christmas Tree: Decorating Trees For Maximum Impact
It's almost that time of year again time for Christmas trees and all the trimmings to come out and shine. But first you need to come up with amazing tree displays that will inspire... more »Tools Of The Trade
Whether they are avid gardeners or new homeowners just learning about the joys of tree, lawn and plant care, most garden center customers know that having the right tools makes the job easier. And while... more »Lighting The Way To Success
Many years ago when I was working as a stage designer creating scenery and lighting for Broad-way, film and television, I saw a production of Hamlet that changed my entire approach to the profession of... more »Applied Aesthetics: The Art Of Seeing
A visual signature is a sought-after icon. Think of certain visual images, and the name of an artist often comes to mind. All we have to mention are sunflowers to evoke Van Gogh. An American... more »Accents Tailored For You
If your customers are called "guests" and your garden center occupies 6 acres of choice southern California real estate, you cannot afford to sit on your laurels. Consumers visit the big boxes to buy the... more »The Not-So-Big Garden Center: The Customer Has To Park
It comes as no surprise that our economy is driven by driving. You only have to compare the number of shopping trips taken on foot and the number taken in cars to see this fact.... more »Targeting Locational Demographics
Demographics, or the statistical characteristics of human populations used to identify markets, are of utmost im-portance to garden centers, especially those expanding into new areas. Demographics can determine a lot for retailers: Depending on a... more »Going, Going, Gone
You probably spend a staggering amount of time and money researching, shopping for and trying to sell the season's hottest new products. Most storeowners do. That's what retail is all about, right? Whether you're selling... more »
Videos
News
December 10, 2024
Concept Plants to preview new cherry laurels at 2025 MANTS
December 10, 2024
Old World Christmas holds record-breaking Christmas ornament exchange
December 10, 2024
NRF: Moderate retail sales growth continued in November
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Proven Winners varieties celebrate 2025 Pantone Color of the Year
December 9, 2024
Resolution reached on sales of speckled petunias
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Ball Seed Cut Flowers catalog now available
December 9, 2024
