Outside the Vines
An edibles explosion hasn't just captivated backyard gardeners looking to grow a few fruits or vegetables alongside ornamentals. Consumers want their favorite local businesses to have the passion and transparency that come with "growing your...
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A lot of time, energy and money go into choosing the best products for your store and displaying them in the most desirable way possible. One thing you, however, may be missing is captivating photography...
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Online shopping sometimes takes one-on-one customer service out of the equation. New ventures, however, have embraced personalization to match or exceed brick-and-mortar stores. Blake Smith, co-founder of Cladwell based in Cincinnati, Ohio, knew he needed...
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Many people enjoy curling up with a good book (or maybe an e-reader nowadays). Independently owned bookstores, like many local businesses, have had to find ways to keep people flipping pages despite e-books and larger...
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Millions of Americans are familiar with coffee as a staple in their everyday lives. Many people just want a good cup of joe, but Trevor Corlett, co-founder of Madcap Coffee Co. in Grand Rapids, Mich.,...
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On a daily basis consumers' email inboxes are inundated with messages from stores offering massive discounts. As a result, small businesses in any industry are forced to get creative in order to compete. Offering unique...
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White or red? Sweet or dry? Light, medium or full-bodied? Wines, much like plants, are a very complicated product category and choosing exactly what is needed for a dinner party or in the garden is...
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