social media
Is Ship My Plants the new Amazon for garden centers?
It was by selling through Amazon that Rich Christakes, CEO of Alsip Home & Nursery — with locations in Illinois and Indiana — was inspired to create Ship My Plants. “Here at Alsip Home &... more »
Gardening Simplified show celebrates 1st anniversary
Proven Winners ColorChoice Shrubs’ Gardening Simplified show is entering its second year of broadcasting. The radio show and podcast has had over 81 million unique listeners since its kickoff a year ago, and based on... more »
10 tips to maximize your email marketing
Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email... more »
Creating a buzz about pollinators
June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help... more »
Video tips and tricks for garden centers
Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for... more »
Social media and horticulture
Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an... more »
Should your garden center have a text club?
Kate Terrell, president and general manager at Wallace's Garden Center in Bettendorf, Iowa, can tell when a text offer has gone out to Wallace’s text club, at least anecdotally speaking, because she says cars immediately... more »
What’s Trending With Home Gardeners
Garden Media Group owner Katie Dubow had been actively avoiding one of the trends featured in her company’s latest Garden Trends Report — but she encourages garden centers not to do so. “The TikTok trend... more »
Leveraging Technology to Fertilize Growth
Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »Marketing Trends to Avoid in 2021
In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan... more »
Growing an Integrated Marketing Plan on a Budget
Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »
NGB Sponsors #YearoftheSunflower Video Contest
2021 is National Garden Bureau's "Year of the Sunflower" and its members are sponsoring a #YearoftheSunflower video contest, designed to inspire creative videos from anyone and everyone in the horticulture industry who loves sunflowers. This... more »
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