social media
In an era where our lives are increasingly digitized, the importance of fostering a deep connection to plants and nature cannot be overstated. As people spend more time in front of screens, they risk becoming...
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The job hunting experience can be tedious and monotonous for your potential employee, with constantly repeating tasks. From typing in their full name, uploading a resume and then retyping all of the content of their...
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It was by selling through Amazon that Rich Christakes, CEO of Alsip Home & Nursery — with locations in Illinois and Indiana — was inspired to create Ship My Plants. “Here at Alsip Home &...
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Proven Winners ColorChoice Shrubs’ Gardening Simplified show is entering its second year of broadcasting. The radio show and podcast has had over 81 million unique listeners since its kickoff a year ago, and based on...
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Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email...
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June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help...
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Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for...
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Communication between businesses and consumers in the horticulture industry is an important topic to revisit periodically in the face of developing technology. In the past, mailers, newsletters and other paper-based publications have long been an...
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Kate Terrell, president and general manager at Wallace's Garden Center in Bettendorf, Iowa, can tell when a text offer has gone out to Wallace’s text club, at least anecdotally speaking, because she says cars immediately...
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Garden Media Group owner Katie Dubow had been actively avoiding one of the trends featured in her company’s latest Garden Trends Report — but she encourages garden centers not to do so. “The TikTok trend...
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Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the...
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In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan...
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