Store Design
Are Your Restrooms Working For You?
Space is precious for garden centers. The more products and displays customers see, the more likely they will be to make purchases, which means every available store space needs to be used. While it may... more »How Do Our Customers Behave?
Do we really know our customers? Retailing today is becoming more and more of a science. Consultants monitor shoppers from the point they enter a stores until they leave, noting and analyzing every action. There... more »Seductive Sensory Surroundings
It's hard to believe most sellers of plants and flowers can't find the time to make their products and the surroundings that house them as romantically desirable as the product (and sales space) demands. It's... more »Signage 101
Do you own a computer and a printer? If you said "yes," it's time to completely eliminate all hand-written retail signage. Hand-written signs might have been OK in the past, but just like avocado-colored refrigerators,... more »Profitable Or Not: A Guide to Evaluating Garden Centers
Consumer expenditures for lawn and garden activities have experienced strong growth over the past 15 years and were estimated to be about $35 billion in 2005, according to the National Gardening Association. Others estimate even... more »Independents: Setting Themselves Apart
Retailing horticultural products has come a long way in a short time. Do you remember when you produced handwritten signage? Now we have educational, brand-oriented, vibrant, professionally made signs. Do you remember when we sold... more »Retail Makeover: Building a Fresh New Look
Are you ready to be among the ranks of swanky, upscale depart-ment stores? This season, make it a priority to keep key endcaps and island displays filled to the brim with new and exciting plants... more »Color Squared
Color! Everyone knows color sells. If there was ever an overused statement in recent years, this would be in the top five. Yet, how many of you are truly taking advantage of the opportunities before... more »Creating A Fountain Department
Deciding on a fountain department is a big leap. For those of you who have taken this leap, you are well aware of the work involved. Yet this step could establish an advantage over the... more »Embrace An Inviting Space
It's a fairly simple idea: Make a store so inviting, so comfortable that customers want to linger among the products. The longer they linger, the more likely it is they will pick up additional purchases... more »A Checkup On Checkouts
The last part of a shopping trip to the garden center is often the most memorable for customers. What happens or doesn't happen at checkout can make or break a customer's experience. If things grind... more »What Looks Good To You?
As you're walking through the mall or driving down the street, which retail stores grab your attention? It might be a store's window display, its advertisement on the side of a bus or another person... more »
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April 24, 2024
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That Flower Feeling names 9 to marketing committee
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