April 2017

Always Evolving

Do you remember when Apple’s logo was a scene of Sir Isaac Newton sitting beneath an apple tree? How about when Starbucks’ logo was brown and had a tagline of “coffee, tea and spices?”

What’s In Your Brand?

Your identity is a living entity that grows with your company. Create a design aesthetic that appeals to your core customer.

Getting More Social

Whether struggling to be innovative or still working on getting started, these social media tips can help.

Change Your Language to Change Your Future

Make sure that top management and frontline associates are on the same page.

Tell Me Something I Don’t Know

Do you require employees to walk the floor of all departments every morning? Do you walk them too?

Indoor Gardening Year-Round

The new technology for indoor growing in the past couple years has been incredible. We wanted to dedicate a section of this issue to the category.

A Hobbyist’s Haven

Fifth Season Gardening Co. extends the gardening season year-round and targets customers interested in a number of DIY activities.

Exploring an Indoor Gardening Category

A department specifically focused on indoor growing can generate additional revenue for your garden center, 12 months a year, rain or shine, hot or cold.

Blending Indoors & Outdoors

Here is a look at some of the most recent trends in outdoor spaces and how they resemble what’s happening inside the house.

Reimagining Retail

The top 5 reasons to attend the National Hardware Show in Las Vegas this May.

Every Strategy Matters

Make sure you and your team are ready to have your best spring yet and set your garden center up for even more success in the future.

Listen, Learn and Improve

Most retailers look at complaints as a necessary evil that they reluctantly have to deal with, rather than the tremendous opportunity they are to learn, to gather input and to get feedback.

Outside the Vines: Out with the New, In with the Old

Whether you’re looking to be more eco-friendly or looking to save money, incorporating repurposed items into your displays can add a unique touch to your merchandising.

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