Proven Winners to Have Presence at Major Flower Shows in March
Proven Winners is partnering with four prominent consumer flower shows in Philadelphia, Chicago, Grand Rapids and Toronto this month to increase exposure and energize home gardeners for the 2018 spring shopping season.
Flower and garden shows offer a unique opportunity to sell the experience of gardening by immersing consumers in the beauty of plants. They inspire by demonstrating how flowers can fit people’s lifestyles, enhance their surroundings, and increase their home value. Proven Winners will promote its National Plants of the Year and new varieties at four shows this March.
Approximately 250,000 people will attend the nation’s largest and longest-running horticultural event, the Philadelphia Flower Show, on March 3-11. A large display of new Proven Winners annual varieties will make their debut at the show.
Reformatted to a 5-day show with an expanded marketplace and a more regional approach, the 2018 Chicago Flower & Garden Show expects 60,000 eager consumers to make their way to Navy Pier on March 14-18. New Proven Winners varieties will be featured in numerous displays across the show floor.
The National Plants of the Year played a prominent role at the West Michigan Home and Garden Show in Grand Rapids on March 1-4. In addition to displays at each entrance, Jessica DeGraaf and Heidi Grasman promoted the award-winning and new varieties on the main Proven Winners garden stage.
Canada Blooms, the largest indoor garden festival in Canada which draws 175,000 attendees annually, will take place in Toronto on March 9-18. Proven Winners’ National Plants of the Year will be displayed prominently at the main entrance, and twenty of their top varieties will be featured on the red carpet at the show. Exposure for the National Plants of the Year is multiplied exponentially by the show’s multi-media campaign and nine million webpage views in the months leading up to the event.
In total, Proven Winners will make more than a half million in-person impressions at flower and garden shows in March. This investment in local opportunities not only creates value for their customers, but also supports the efforts of regional organizations that are vital to building and maintaining interest among the gardening public.
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