Jan 3, 2023
AFE Establishes Memorial Tribute in Memory of Edward Seagroatt

Memorial Tribute Established in Memory of Edward SeagroattThe American Floral Endowment (AFE) has announced a new memorial tribute in memory of Edward Seagroatt, established by longtime friends Red and Katie Kennicott of Kennicott Brothers Co.

Edward A. Seagroatt, 81, of Troy, passed away on Dec. 28, 2022. He was the president of Seagroatt Floral in Berlin and Albany and later founded Seagroatt Riccardi in Latham, New York.

Ed was a leader in the floral industry and, early on, recognized and leveraged the power of information technology to improve efficiency and support growth.

Born in Troy, Ed was the son of the late Albert Seagroatt and Helen Brown Seagroatt. Ed was raised in Berlin, New York, and resided in the Capital District area all his life. He attended Avon Old Farms School in Connecticut and was a graduate of La Salle Institute in Troy, New York. Ed earned a degree in Ornamental Horticulture from the State University of New York at Farmingdale and later served in the Coast Guard.

You may have driven with him in his prized 1934 Ford Cabriolet with the top down. You may have spotted him in town surprising someone with a bouquet of long-stemmed roses. Or he may have called you on your birthday, always remembering the date but too polite to mention the year.

A natural optimist, Ed faced any challenge with steadfastness and courage. He was blessed with many talents, but perhaps his greatest gift was for friendship. He served the community in ways large and small and was a faithful member of the Brunswick Church for more than 50 years.

Flowers are always welcomed, and contributions may be sent to the American Floral Endowment, where a memorial tribute in Ed’s honor has been established. To sign the guest book, light a candle, or for service directions, visit www.brycefuneralhome.com/obituary/Edward-Seagroatt.