AmericanHort Will Represent Retailers in the IGCA
The board of directors of the International Garden Centre Association (IGCA) recently selected AmericanHort to be the U.S. representative to the association. The IGCA is an independent nonprofit organization that supports national garden center associations and their members by providing forums to promote business and networking opportunities, including an annual Congress and study tour.
The IGCA was organized in 1968 at a joint conference in Oxford, England, of the Horticultural Trade Association and the British Group of Garden Centres. The annual congress often sees over 200 delegates, from up to 20 different countries, and includes a study tour with a strong learning focus for emerging professionals, according to IGCA.
“We participated in the Congress and study tour in the past, and it’s a fantastic experience for experienced owners and managers, and younger staff as well,” said Sherry Johnson, the AmericanHort vice president for knowledge and business advancement. Johnson will serve as the AmericanHort liaison to the international group.
“We hope to bring the tour to the U.S. in the future so we can share and learn with our colleagues from around the world in order to be more competitive in a changing retail environment.” For more information, visit www.americanhort.org.