Sep 14, 2011
Burpee Happy With Garden Coach 2011 ResultsSource: Ball Horticultural Company

In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000 user tips to home vegetable gardeners.

In its inaugural year, The Burpee Garden Coach mobile text-messaging tool provided more than 67,000 user tips to home vegetable gardeners. Launched on January 1, 2011, The Burpee Garden Coach mobile tool sent custom tips to gardeners based on their planting date and plant choices. Nearly 75 percent of this year’s “trainees” stuck with their Coach throughout their entire 90-day season of messages received on their smartphones.

The Burpee Garden Coach reached gardeners across the United States via QR codes on tags and POP in stores, or by texting zip/postal codes to 80998. In reviewing this year’s statistics, data showed heavy concentrations of Burpee Garden Coach users in Texas, the Midwest and Northeast regions. Stats also recorded the top areas of interest from trainees: “Garden Bed Preparation,” “Watering,” and “Pest Control.”

Roughly half of our Burpee Garden Coach users chose to populate the “My Garden” portion of the mobile web tool. This online gardening journal tracks the progress of the plants they purchased, and expanded the advice of the Garden Coach to specific topics and varieties. And while tomatoes are the No. 1 home harvest item, the top “My Garden” entries this year also included Cilantro and Sweet Italian Large Leaf Basil.

To learn more about the Burpee Garden Coach program, click here.


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