Aug 6, 2019
Salwitz to Discuss Psychology of Color in a Retail Environment at Farwest

Farwest Show organizers recently announced that show speaker and regular L&GR contributor Christina Salwitz will give a seminar on the role colors can Farwest Show Christina Salwitzplay in the buying decisions of retail garden center customers. Her talk is scheduled for 8:30-9:30 a.m. on Wednesday, August 21. The show will take place August 21-23 in Portland, Oregon.

In her seminar, “Deciphering the Color Code for More Sales!,” Salwitz will give retailers insight on color so they can guide shoppers to faster and more efficient purchases. Attendees will learn how to take cues from customers and translate that information into sales by understanding how color affects people and their unconscious choices in the buying process.

Salwitz is the founder and owner of The Personal Garden Coach. As a photographer, speaker and designer, her designs for small spaces and container gardens have been featured in numerous magazines and books internationally. She and coauthor Karen Chapman have authored two award-winning books: “Fine Foliage” and the top-selling “Gardening with Foliage First.” She serves as a consultant with The Garden Center Group and is a popular speaker on design topics.

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