Companies Offer New Hibiscus Program
Botany Lane Greenhouses and J Berry Nursery have created a new program to make Hollywood Hibiscus available to retailers throughout the growing season.
Producing Hollywood Hibiscus closer to the local sales markets for summer and fall sales will cut down on freight costs and produce fresh, frequent orders for retailers.
“Gardeners are looking for tropical hibiscus from spring through fall. It’s a perfect representation of summer gardening, when there are many outdoor events people want to decorate for,” says Scott Fulton, general manager of Botany Lane Greenhouses.
“However, traditionally, southern tropical hibiscus growers are intentionally sold out by late May, due to their summer weather patterns. To economically meet the summer market demand for tropical hibiscus, greenhouse growers can plan for a fast-turn early summer crop of Hollywoods starting with our multi-stuck quart. Our 50 count plugs could be brought in and timed for a late summer to early fall shipment.”
Jim Berry, owner and co-founder of the Hollywood Hibiscus brand, says, “The color palette and growth habits of the collection lend themselves to a multitude of programs that can be customized by season and growing conditions. We have seen market research affirming that consumers are drawn to specific colors by season, including pastels for spring progressing to hot colors in summer (reds and oranges), and moving to more jewel-toned fall shades.”
Hollywood varieties are well suited for combination planters designed for every season. Berry says, “Think about red and white Hollywoods in a blue container for Memorial Day and the 4th of July. Oranges, reds, and other traditional fall colors will delight consumers from late summer through fall.”
Working with retailers, brokers, small plant producers, and growers, Hollywood Hibiscus and Botany Lane can plan award-winning custom programs by size, season, region, and retailer.
You can learn more about the variety by visiting www.hollywoodhibiscus.com.
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