Danziger to feature multi-sensory display at Flower Trials 2024
Danziger will be showcasing its new varieties at this year’s Flower Trials event.
“Our expert breeding team has more than 100 employees around the world — from scientists to researchers to professional breeders,” said Amir Zuker, Ph.D., vice president of R&D at Danziger. “We develop new varieties based on deep understanding of the different markets and growers’ demands. Our teams spend years testing varieties worldwide, improving and perfecting each variety. By performing meticulous routine lab tests on all varieties, including diagnosis of symptomatic plants, development of new diagnostic methods and processes, we ensure clean stock materials for the whole value chain – growers, wholesalers, retailers and end consumers.”
At Flower Trials 2024, Danziger will present new trends in flower breeding and growing based on key advancements in plant genetics.
Danziger’s theme this year is Cultivating the Future, reflecting its investment in innovation and focus on providing future-ready solutions to maximize growth.
At the event, Danziger will launch its versatile 2025 catalog, featuring varieties that provide enhanced resilience, increased adaptability, and unstoppable blooming of colors, shapes and patterns.
Here’s a sneak peek:
- Walk of Fame: Walk the red carpet featuring our DanStars, Danziger’s most popular varieties to date.
- Discover genetics requiring minimal use of chemicals, lower input and reduced labor, ensuring the success of growers everywhere by increased productivity.
- Imagine Resilient Born flowers withstand various challenges and can recover from diseases, pests and adverse environmental conditions.
- Imagine Adaptable adjust and thrive in different environmental conditions, and recover from stresses induced by extreme weather fluctuations.
- Imagine Unstoppable – more blooms, more often. 2025 introductions offer an unstoppable blooming power with consistent and abundant blooms, bold colors and creative patterns.
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