Dümmen Orange Petals It Forward In Columbus
On Oct. 11, Dümmen Orange partnered with Kroger’s Columbus Division and The Gems Group to Petal It Forward in downtown Columbus. The group distributed 700 bouquets to surprised recipients over the lunch hour. With the directive to keep one bouquet for themselves and give the other away, recipients were able to experience the joy of both receiving and giving flowers for no particular reason.
The initiative is part of a nationwide effort called Petal It Forward organized by the Society of American Florists (SAF). This year, SAF enlisted 573 members to lead Petal It Forward events across the U.S.
Dümmen Orange, a cut flower breeder, joined forces with The Gems Group, a marketer and distributor, and the Kroger Columbus Division, a grocery retailer, to distribute bouquets donated by Jardines de los Andes, a grower in Colombia.
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