EdenGrene/Bower & Branch Announces E-Commerce Agreement with Nature Hills Nursery and EdenGrene
EdenGrene (dba Bower & Branch), along with NatureHills.com, Plant Sentry Inc., and Home & Garden Fulfillment Inc., have announced a strategic partnership to expand the e-commerce sales of trees, shrubs, grasses, and perennials, expanding direct-to-consumer accessibility in all categories and large sizes.
EdenGrene/Bower & Branch first introduced accessibility to extra-large sized trees and shrubs online to consumers in 2017 and is currently serving 10 Growers within their network, delivering trees and plants that simply do not fit in a box. Trees from #15 gallon up to 5-6-inch caliper can be purchased online and delivered directly to consumer homes through both BowerandBranch.com and NatureHills.com.
CEO of Nature Hills Nursery, Plant Sentry and Home & Garden Fulfillment, Jeff Dinslage said, “We are excited to partner with EdenGrene who serves and empowers family growers across the country to engage in ecommerce in a beneficial model, far beyond outdated and simplistic buy and sell models. The EdenGrene model focuses directly on the financial health of its growers, returning not only greater volumes, but volume with greater margins.”
Don Eaton, CEO of EdenGrene Inc. commented, “This strategic relationship allows EdenGrene to quickly expand and scale its package shipping on behalf of our growers. In particular, Jeff brings more than 20 years of e-commerce experience and expertise in compliance with his Plant Sentry technology. Online plant sales today are akin to the wild, wild west; many sellers online are ungoverned and taxing to state agricultural departments that oversee compliance. Through this partnership, we are able to assume responsibility for compliance on behalf of our grower network and state agencies.”
Jeff Dinslage will serve on the board of EdenGrene, joining industry growers who are currently guiding the expansion of EdenGrene. “Home and garden fulfillment provides EdenGrene Inc. with outstanding Enterprise Resource Planning (ERP) software as well as package shipping expertise that allows us to leapfrog quickly into that space while we continue our slow and well defined expansion of large trees being made available to consumers online,” said Brian Decker, CEO of Decker Nursery (Ohio).