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Farwest Show Extends New Varieties Showcase Deadline

Apr 12, 2021
Farwest Show Extends New Varieties Showcase Deadline

The 2021 Farwest Show has extended the Tier 1 deadline for the New Varieties Showcase to April 30. The showcase is an annual highlight at Farwest and will be available for guests to explore. The show is scheduled for Aug. 18-20 at the Oregon Convention Center in Portland, Oregon.

Tier 1 entries receive many valuable benefits when they are featured in the New Varieties Showcase. Newly introduced products are published at www.FarwestShow.com for online audiences with approved descriptions, logos, and exhibitor contact information. Accepted entries are also published for free in the New Varieties Showcase supplement, which will be inserted into the July issue of Digger magazine and sent to more than 8,000 subscribers. The $750 value in print publicity is exclusive to Tier 1 entries.

On the show floor, all plant submissions are presented to Farwest Show attendees and exhibitors in the New Varieties Showcase in an attractive, high-traffic area near other exhibitor booths and restrooms. Each variety will be displayed with Hip Label plant tag labels. All tags are free and available for attendees to take with them as they explore the exhibitors to place orders.

To be considered for inclusion in the showcase, all entrants must submit their plants online: https://farwestshow.com/new-varieties-showcase-submissions/.

To qualify for approved entry, plants must exhibit new and improved qualities, such as greater hardiness, increased bloom time, more vibrant color, improved habit and/or better disease resistance. Entries must be new market introductions for 2021 or 2022, and they must be available for purchase from at least one designated grower or supplier exhibiting at the 2021 Farwest Show.

Though the 2020 Farwest Show was cancelled due to the COVID-19 pandemic, the New Varieties Showcase continued online with a virtual contest and 39 varieties were submitted, including trees, shrubs, perennials, and annuals.

For questions, contact Zen Landis at [email protected] or call 503.582.2011.


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