Garden Center 911 Offers Help to Garden Centers in Wake of COVID-19
As garden centers across the U.S. are ordered to shut their doors to comply with shelter in place and social distancing measures in hopes of slowing the spread of COVID-19, Little Prince of Oregon Nursery has launched a new online referral program to help businesses maintain service to customers and offset losses without requiring cash outlay.
Garden centers can now use their social media, email marketing, and other digital channels to refer customers to the Little Prince online store — and make 20% of the purchase price on each sale they refer. No web setup, no tech, no inventory management, just an opportunity to continue to get plants to customers and money in the bank.
The new program, Garden Center 911, is intended to create a low-input income stream for garden centers at a time when revenue is imperative for survival and while face-to-face interactions and transactions are severely limited.
“One of our core beliefs at Little Prince is the best place to buy Little Prince plants is your local garden center,” saidMark Leichty, director of business development at Little Prince. “That’s the first message an online shopper sees when they enter our online store, and that will never change.
“We know that many garden centers have closed temporarily due to COVID-19, and we want to help support those businesses that supported us for so many years.”
Shaina Froehlich, garden center manager of Froehlich’s Farm and Garden Center in Pennsylvania, says, “In a time when the future is unknown, Little Prince of Oregon brings a beacon of light to the independent garden center industry. For the 2020 season, our first day open was also the last day before we were forced to switch our sales to curbside pickups and local deliveries only. Little Prince of Oregon’s Garden Center 911 program gives us the opportunity to create an avenue of revenue, even when our doors are mandated to remain closed.”