Glidden, PPG Paint Brands Choose “Vining Ivy” as 2023 Color of the Year
PPG recently announced that Glidden paint by PPG has declared the 2023 Color of the Year to be Vining Ivy (PPG1148-6). This “bluish-greenish-something-in-betweenish” tone reportedly serves up versatile vibes, making it an on-trend addition to contemporary designs or a refined pop of color for those with more traditional taste.
“Consumers are seeking to simplify in this post-COVID era, as the past two years have shed a new light on the importance of serenity and little moments,” said Ashley McCollum, Glidden color expert. “Vining Ivy embodies this vibe perfectly. It is energizing yet grounding, and it works in literally any space. Its versatility takes the guesswork out of design, leaving consumers with more time to indulge in the things that matter most to them.”
This teal is as adaptable as its botanical namesake and intertwines bold blue and refined green to create a captivating color symbolic of deep water. Vining Ivy’s jewel-toned hue can be used to set a calming mood in spaces, as its blue communicates feelings of tranquility while the emerald evokes feelings of balance. When paired together, these two undertones create an ultra-rich, uber-trendy color that has us “in our feels” as we cautiously emerge from the pandemic ready to resume living our best lives.
As a nod to Vining Ivy’s adaptability, Glidden color stylists see it showing up across exterior and interior commercial and residential spaces, styles and textures.
Glidden color experts recommend using this blue-green shade as a wall color paired with deeper-toned woods and off-white trim. For those looking for a more luxurious feel, Vining Ivy can easily go glam when accessorized with golden accents and bright white trim.
“Those who love this trendy hue but are still feeling in-betweenish on how to bring it into their space can treat themselves to the understated elegance of a teal accent wall or serve up a statement by featuring Vining Ivy on their kitchen cabinetry,” McCollum said. “Even the most modest spaces can benefit from the teal treatment. For those short on square footage but big on style, we recommend using this rich hue as a bold contrast to a neutral palette, making a petite room feel plush.”
As an exterior, this blue-green hue can punctuate a home’s personality, adding immediate curb appeal when featured as a front door color – the perfect complement to colorful landscaping.