May 24, 2016

GrowIt! Releases Data Driven Insights

GrowIt! reports 90,000 people have used the mobile app this spring. Over the past year and half, plants on GrowIt! have amassed more than 1.2 million ratings, and searches have been performed by more than 160,000 community members.

The top three plant searches were “succulent,” “rose” and “tomato,” with flowering plants, perennials and ground growing as the most desired attributes.

GrowIt! is now starting to see data driven trends and insights at a consumer level that the company says it hopes will revolutionize the green industry.

Other insights:

• 

  Fifty percent of users were under the age of 35, with 26 as the most popular user age.

• Users filtered their searches by feature 740,000 times.
• The top three color searches were lavender, plum and red.
• The most liked plant was tulip.
• The least liked plant was indoor corn plant.

To see an infographic with more insights and user activity, visit the GrowIt! website.