Harris Seeds Drops Home Garden Brand, Will Continue Under Legacy Brand
Harris Seeds has eliminated its home garden brand, GardenTrends, and will once again serve gardeners under the Harris Seeds brand name.
GardenTrends was created in 2016 as a solution to offer gardeners a unique and specialized shopping experience to that of commercial growers, the audience that Harris Seeds most notably serves. After building GardenTrends for a number of years, many still preferred to shop with Harris Seeds.
“Our primary objective with GardenTrends was to better serve our gardening customers,” said Marissa Verdi, home garden channel manager and Harris Seeds vice president. “Through social listening, data and analytics, and conversations with customers, it became clear that our home garden base preferred to shop through the Harris Seeds brand. We’re excited about this change and are confident that we’ll continue to provide the same quality of service and products to home gardeners through Harris Seeds.”
GardenTrends customers can expect a nearly identical seed and supply shopping experience with Harris Seeds. Harris Seeds will continue to sell the same products and package sizes offered by GardenTrends and the two brands share a support staff, who can also assist GardenTrends customers in retrieving order and account history.
“As a company, our mission is to serve all growers,” said Ken Wasnock, CEO. “Bringing our gardening customer base back under the Harris Seeds brand brings us one step closer.”