Hines To Bring ‘Star Performers’ Under One Brand
Hines Growers is launching Bloomtastic! a brand that aims to combine premium new genetics with overlooked plants previously introduced.
Hines Growers is launching Bloomtastic! to bring together its “star performers” under one brand. The brand aims to combine premium new genetics with overlooked plants previously introduced.
Joe Gray, Hines’ senior vice president, says, “Discovering and growing new star performers and redeeming under-utilized great color plants and shrubs is at the heart of the Bloomtastic! brand.”
The Bloomtastic! plant line has three categories: Hines’ proprietary genetics, new “stars” offered to Hines for propriety use by independent breeders, or “head-turning plants” that have been typically overlooked. Plants are available in branded 4-inch, 8-inch and 3 gallon sizes.
For more information visit www.hineshort.com.
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